Digital Marketing Specialist (SEO/GEO/AEO)

03/16/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role Emphasizing SEO, AI, and GEO Expertise

The Digital Marketing Specialist position focuses on executing and supporting comprehensive digital marketing strategies across organic, paid, and owned channels. Mastery of modern SEO practices, including AI-driven search and Generative Engine Optimization (GEO), is essential. The role requires hands-on experience with WordPress, content management, and performance optimization to boost user engagement and conversions. Competitive salary and growth opportunities are offered within a collaborative agency environment.

Optimixed’s Overview: Enhancing Digital Marketing Through AI-Driven SEO and Hands-On Execution

Role and Responsibilities

The Digital Marketing Specialist (DMS) plays a critical role in implementing digital marketing initiatives that align with both company and client objectives. This production-oriented position involves collaboration with senior leadership, account managers, and developers to deliver impactful marketing strategies. Key responsibilities include:

  • WordPress Management: Building and maintaining pages, editing layouts, managing graphics, and ensuring performance-ready marketing assets.
  • SEO and AI Integration: Applying advanced SEO techniques enhanced by AI, generative engines, and GEO to optimize content discovery and site structure.
  • Content and Social Media Support: Creating social media content across platforms like Facebook, Instagram, LinkedIn, and Google Business Profile, alongside digital graphic creation via Adobe tools or equivalents.
  • Performance Optimization: Improving organic visibility, user experience, and conversion rates through data-driven adjustments and quality control audits.
  • Collaboration and Support: Working with developers, supporting paid campaigns, assisting in HubSpot administration, and contributing to R&D on emerging digital marketing tools.

Why This Role Stands Out

This position is ideal for candidates who excel in execution quality and detail-oriented work rather than people management. It offers:

  • A fun, collaborative team culture with clear role expectations.
  • Opportunities for professional growth within a scaling digital agency.
  • Exposure to diverse industries and cutting-edge marketing technologies.
  • Competitive compensation with performance-based bonuses and comprehensive benefits.

Compensation and Growth Opportunities

The salary range is $47,000 to $52,000 annually, reflecting experience and client-facing skills. Additional benefits include paid time off, medical and dental coverage, flexible policies, and access to ongoing training and agency tools. The agency prioritizes professionalism, accountability, and long-term client relationships, making it an excellent environment for career advancement in digital marketing.