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TL;DR Summary of Digital Marketing Specialist Role at OURCU in Shelton, WA
The Digital Marketing Specialist position at OURCU offers an exciting opportunity to build and optimize HubSpot marketing automation, execute integrated campaigns, and analyze performance to drive growth. This role demands a strategic, creative, and collaborative professional with experience in email marketing, SEO, and analytics. Competitive hourly wages, comprehensive benefits, and career development support make this a rewarding onsite position in Shelton, WA. Join a people-first, community-focused team dedicated to meaningful financial marketing impact.
Optimixed’s Overview: Unlocking Growth with a Strategic Digital Marketing Specialist Role at OURCU
Key Responsibilities and Impact
The Digital Marketing Specialist at OURCU plays a pivotal role in shaping the credit union’s digital presence and member engagement through:
- Building and optimizing HubSpot: Establishing the marketing platform, managing campaigns, workflows, and segmentation.
- Executing integrated multi-channel campaigns: Coordinating across email, social, paid media, and web to ensure consistent messaging and alignment.
- Data-driven analysis: Tracking campaign performance, generating actionable insights, and continuously optimizing marketing efforts.
- Supporting SEO and content updates: Enhancing website visibility, managing CMS content, and collaborating on digital assets.
Ideal Candidate Profile
- Strategic thinker and analytical mindset: Focused on measurable impact rather than just campaign launches.
- Highly organized and deadline-oriented: Ensures reliable delivery and project management.
- Collaborative team player: Values shared success and cross-functional cooperation.
- Creative and adaptable: Open to innovation and new approaches within a fast-paced environment.
Qualifications and Preferred Experience
- Bachelor’s degree in marketing or communications, or 1–2 years of relevant experience.
- Proficiency with HubSpot strongly preferred; familiarity with Salesforce, SEO, Google Ads, and CMS platforms is a plus.
- Strong communication, analytical skills, and ability to juggle multiple projects effectively.
- Experience in regulated industries such as financial institutions is advantageous.
Benefits and Work Environment
OURCU offers a comprehensive benefits package including medical, dental, vision, retirement plans, paid time off, and professional development support. The team culture emphasizes creativity, community focus, and work-life balance. This is a full-time, onsite role based in Shelton, WA, with a competitive starting wage and clear paths for career growth in digital marketing automation and strategy.
