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TL;DR Summary of Digital Marketing Specialist Opportunity at Nord-Lock Group
Nord-Lock Group, a global leader in bolting and engineering solutions, is hiring a Digital Marketing Specialist at their Clinton, PA facility. The role focuses on driving digital marketing and e-commerce growth through paid campaigns, SEO/SEM, and data-driven strategies. Candidates should have a strong background in B2B digital marketing, performance analysis, and content optimization. The company offers a collaborative culture, professional development opportunities, and comprehensive benefits.
Optimixed’s Overview: Elevate Your Digital Marketing Career with a Global Engineering Innovator
Position and Company Background
Nord-Lock Group, originating from Sweden and renowned for pioneering wedge-locking technology, is expanding its digital marketing team in Clinton, Pennsylvania. The company specializes in high-quality bolting solutions and advanced engineering products such as Superbolt and Boltight, serving global industrial markets.
Key Responsibilities
- Manage and optimize digital marketing campaigns including paid ads, paid social, SEO/SEM, and email marketing.
- Analyze campaign performance using data visualization tools like Google Data Studio or Power BI to enhance ROI.
- Develop strategies to boost online customer engagement and conversion rates.
- Create and update digital content, coordinate translations, and maintain CMS platforms.
- Collaborate cross-functionally with IT, external vendors, and marketing teams to execute integrated digital initiatives.
- Schedule and report on organic social media posting and engagement metrics.
Candidate Profile and Skills Required
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field with a minimum of 3 years B2B digital marketing experience, or 8 years of related experience.
- Proven expertise in paid media platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills to build dashboards and interpret marketing data.
- Familiarity with HTML/CSS and CMS platforms considered a plus.
- Excellent project management capabilities and experience working with tools like Asana.
- Ability to align content and digital strategies with broader brand goals and customer journey mapping.
Work Environment and Benefits
Nord-Lock Group offers a modern and spacious office near Pittsburgh International Airport with a hybrid work schedule. Employees benefit from comprehensive health plans, paid time off, 401(k) matching, paid parental leave, and a culture fostering innovation and growth. The employer is committed to diversity and inclusion, providing equal opportunities for all qualified candidates.
