SEO & SEM Specialist (Content & Inbound Growth)

04/22/26
Source: Mid Level SEO Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Hybrid SEO, SEM and Content Role at Fast-Growing SaaS Company

This remote European role combines SEO, SEM, and content marketing responsibilities to drive inbound demand for a SaaS workforce management platform. The position requires proven expertise in SEO and paid search, hands-on content creation, and conversion optimization using tools like HotJar. It offers a clear path from a mid-weight role to senior and team lead positions, working closely with executive leadership to build a scalable marketing function.

Optimixed’s Overview: Unlocking Growth Through Integrated SEO, SEM, and Content Strategy in SaaS

Comprehensive Role Bridging Search and Content to Accelerate Inbound Marketing

This opportunity is designed for a versatile marketing professional who can expertly manage and integrate SEO, SEM, and content marketing efforts to boost qualified lead generation and demo bookings. Reporting directly to the Chief Revenue Officer, the role involves auditing current assets, refining website technical health, and shaping a strategic sales and marketing framework.

Key Responsibilities

  • SEO & SEM Strategy: Conduct keyword research, optimize site architecture and metadata, manage paid search campaigns, and leverage emerging trends like AI-powered search and Google’s Search Generative Experience.
  • Content Marketing: Plan and produce SEO-optimized content across multiple formats, focusing on audience resonance and top-of-funnel lead capture to feed the sales pipeline.
  • Website & Conversion Optimization: Enhance site structure and conversion rates using behavioral analytics tools such as HotJar and run A/B tests to improve user journeys and landing pages.
  • Social Media Management: Develop organic social strategies primarily on LinkedIn to amplify content reach and brand engagement.
  • Analytics & Reporting: Build dashboards to monitor KPIs like organic traffic, paid campaign performance, demo bookings, and pipeline contribution, driving data-informed decisions.

Candidate Profile and Growth Path

The ideal candidate has a strong SaaS or B2B SEO background, hands-on experience with Google Ads and LinkedIn Ads, and proficiency in WordPress and Elementor. They demonstrate a data-driven mindset, excellent content creation skills, and the ability to run conversion experiments effectively. Entrepreneurial and proactive, they thrive in a fast-paced startup environment and are eager to step into senior leadership and team-building roles.

Company Culture and Tools

The company emphasizes an audience-first, commercially focused marketing culture that values curiosity and practical problem-solving. The tech stack includes SEMrush, Google Analytics, HotJar, HubSpot, and WordPress, enabling a robust, integrated approach to SEO, SEM, and content efforts.

Success Milestones

  • Within 3 months: Develop deep audience insights, establish reporting frameworks, and support new messaging rollout.
  • Within 6 months: Deliver content generating consistent qualified leads, improve conversion rates, and manage day-to-day marketing execution.
  • Within 12 months: Advance into senior and team lead roles, influencing strategy and expanding the marketing team.