Google Ads API Version 23.2 Now Out

03/26/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads API Version 23.2 Update

The Google Ads API v23.2 introduces new features like the VideoEnhancement resource and updates to HotelSettingInfo. Developers must upgrade client libraries and code to utilize these enhancements. This release follows a steady stream of updates since early 2022, reflecting Google’s commitment to improving ad management tools. Additionally, the AdWords API sunset is imminent, with support ending in July 2025.

Optimixed’s Overview: Navigating the Latest Enhancements in Google Ads API v23.2

Key Features of the v23.2 Release

The recent update to Google Ads API, version 23.2, brings several important improvements aimed at enhancing advertising capabilities and developer experience:

  • VideoEnhancement Resource: A new resource designed to improve video ad functionalities and reporting.
  • HotelSettingInfo Updates: Enhancements that streamline hotel-related ad settings for better campaign management.
  • Client Library Upgrades: Mandatory updates to client libraries and code to access new features and maintain compatibility.

Context and Historical API Releases

Since its inception, the Google Ads API has seen numerous version updates reflecting continuous innovation:

  • Version 23.1 was released in February 2025, followed by 23.2 in the current update cycle.
  • Earlier versions, such as 22, 21, and 20, were released throughout 2024 and 2025, introducing incremental improvements.
  • The API has evolved from version 10.0 in early 2022, showcasing over three years of sustained development.

The Phase-Out of the AdWords API

Google has officially sunset the AdWords API, which ceased functioning after July 2025. This move encourages advertisers and developers to transition fully to the Google Ads API, which offers more advanced features and better support.

Developers should ensure their systems are updated promptly to avoid disruptions and to leverage the latest enhancements offered in the Google Ads API v23.2.