Google Ads API Version 24 Now Out

04/23/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads API Version 24 Released with Major Updates

Google Ads API v24 introduces significant enhancements across Demand Gen, travel feeds, conversions, shopping, reporting, and video ads. Key updates include new required fields for video ads, added support for lead generation conversion types, and expanded reporting metrics like CartDataSalesView. Some fields and services were removed or modified, requiring developers to update integrations accordingly.

Optimixed’s Overview: Comprehensive Enhancements and Changes in Google Ads API Version 24

Major Feature Updates

The latest Google Ads API v24 release brings numerous improvements and changes aimed at enhancing campaign management, asset handling, and reporting capabilities:

  • Demand Gen & Video Ads: New mandatory fields such as videos and logo_images are now required for video responsive ads, with VideoResponsiveAdInfo becoming mutable for easier updates.
  • Travel Feeds: Introduction of the travel_feed_data field in AssetSet enables reading detailed travel feed information like hotel account IDs and feed vertical types.
  • Campaign Controls: Removal of Campaign.video_brand_safety_suitability in favor of customer-level control, addition of view_through_conversion_optimization_enabled for better conversion tracking, and enabling gender exclusions for Performance Max campaigns.
  • Conversions: Added support for Lead Gen conversion types with new enums, and removal of the LOYALTY_SIGN_UPS user list type.

Reporting and Metrics Enhancements

Version 24 expands reporting functionalities with new resources and segments:

  • Introduction of CartDataSalesView to analyze conversions by both clicked and sold products.
  • New non-biddable metrics that factor in conversions not actively optimized by campaigns, such as all_cost_of_goods_sold_micros.
  • Added conversion_attribution_event_type segment in ShoppingPerformanceView for more detailed attribution analysis.

API Changes and Deprecated Features

Developers should note breaking changes and removals that may impact existing integrations:

  • Type definition changes require updates to typed client libraries, especially in InsightsAudience attributes.
  • Removal of fields like youtube_select_lineups and is_brand_connect_creator from planning and content creator services.
  • Error handling improvements in ShareablePreviewService with stricter failure responses.
  • Sunsetting of the legacy AdWords API by end of July, urging migration to the Google Ads API.

Implications for Advertisers and Developers

These updates enhance targeting precision, reporting depth, and asset flexibility, but require careful review and adaptation by advertisers and developers to leverage new features and maintain compatibility. Staying current with Google’s evolving API ensures optimized campaign performance and access to the latest advertising tools.