Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Introduces Moderation for Review Replies in Maps and Search
Google now moderates review replies before they appear on Maps and Search, introducing a new ReviewReplyState status with values like PENDING, REJECTED, and APPROVED. This change means replies are no longer instantly visible after posting. Additionally, the Google API update grants access to customer-uploaded images and introduces scheduled recurring posts.
Optimixed’s Overview: Enhancements in Google’s Review Reply Moderation and API Features
New Moderation Process for Review Replies
Google has shifted its approach to handling review replies on its platforms, such as Google Maps and Search. Previously, businesses’ responses to reviews were published instantly. Now, Google has implemented a review moderation system that screens replies before making them public.
- ReviewReplyState Field: This new API attribute indicates the status of a reply, with possible values:
- PENDING: Reply is under review by Google.
- REJECTED: Reply has been blocked and will not be shown.
- APPROVED: Reply is cleared for public display.
Additional API Updates
- Customer-uploaded Images: These images are now accessible through the Google API, allowing businesses to better engage with visual content.
- Scheduled Recurring Posts: A new feature enabling businesses to plan and automate their posts, enhancing content management efficiency.
These updates represent Google’s ongoing efforts to improve content quality and user experience on its platforms.
