Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Now Tracks QR Code Scans and Call Actions
Google Ads now tracks conversions from QR code scans and send to email call actions. This tracking is confirmed by Google’s Ads Liaison, ensuring advertisers can measure these user interactions. Clickable call buttons and QR codes appear on both mobile and desktop ads, facilitating easy phone calls. These features are fully integrated into Google Ads’ reporting system for accurate conversion data.
Optimixed’s Overview: Enhanced Conversion Tracking with QR Codes and Call Features in Google Ads
Google Ads Expands Conversion Tracking Capabilities
Google has introduced enhanced tracking for call-related interactions within its advertising platform. This includes not only traditional click-to-call actions but also newer options like scanning QR codes and sending phone numbers via email or text message.
Key Features and Tracking Details
- Clickable Call Buttons: Displayed under responsive search ads on both mobile devices and desktops.
- QR Code Integration: On desktop, clicking the call button reveals a QR code that users can scan to dial the provided number directly.
- Conversion Tracking: All these interactions — QR scans, email sends, and direct calls — are tracked as conversions within Google Ads if set up properly.
- Google Forwarding Numbers: Used to enable call reporting, ensuring detailed analytics on call performance.
Benefits for Advertisers
This expanded tracking helps advertisers gain a more comprehensive understanding of how potential customers interact with call assets in their ads. By capturing these nuanced conversion actions, businesses can optimize campaigns and improve return on ad spend.
