SEO Daily News Recap for Thursday, June 25, 2026
Organic SEO & Search News
YouTube updates reaction options for Shorts – YouTube enhances user feedback options for Shorts videos, including a heart icon and more feedback inputs, along with a Clear Screen viewing option for viewers.
Google adds AI guidance to Demand Gen campaigns – Advertisers can now leverage artificial intelligence for a wider range of formats and assistance in their Demand Gen promotions.
How to use Google query expansion to improve content visibility – Discover how to optimize content visibility by identifying unexpected search opportunities and acting on them effectively.
Paid Search & Platform Innovations
Google introduces new Merchant Center agency roles – Google rolls out new roles in Merchant Center to enhance client access management and bolster security measures.
How to find who’s using your brand in paid search – A step-by-step guide on identifying competitors, affiliates, and misleading advertisers in branded search queries.
Google Ads API v24.2 adds AI transparency, stronger security and new reporting – The latest API version brings AI visibility tools, enhanced security controls, and new reporting features for advertisers and developers.
General Digital Marketing
Meta poaches top talent from Virtue AI – Meta acquires top talent from Virtue AI to enhance AI safety protocols.
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It. – A case study on how Ahrefs’ content team uses AI to save time and improve content freshness.
When Your Audience Isn’t Who You Think They Are – SparkToro – An insightful piece on understanding and targeting audiences effectively in marketing campaigns.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: June 25, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released the Google June 2026 spam update yesterday afternoon…
Source:
Search Engine Roundtable
Google Search Console Page Indexing Report Delayed Two Weeks
The page indexing report within Google Search Console is now two weeks delayed. It is stuck at June 11, 2026, for me, and has not been updated in 14 days. Google has been reporting issues with Search Console often enough, so this is not unusual, but this delay is significant enough to cover, since we are now at the two-week mark.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
YouTube Studio display gets a round of updates
Creators will now be able to find a consolidated listing of video alerts, look at revenue estimates and review an Account Status page.
Source:
Social Media Today – Latest News
Google Explains When AI Performance Reports Count Impressions
Google’s John Mueller explained when Google will count an impression for a web page within the generative AI features in Google Search. In short, there needs to be a link to your site being shown in AI Overviews / AI Mode for it to show as an impression in the new Google Search Console AI performance reports.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Meta plans to replace 90% of content review staff with AI
Despite the recent Instagram breach, the company said 50% of its content review is done by artificial intelligence, and that number will grow by year’s end, per Axios.
Source:
Social Media Today – Latest News
Google adds AI guidance to Demand Gen campaigns
Advertisers can now use a wider range of formats and get artificial intelligence assistance for their promotions.
Source:
Social Media Today – Latest News
Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here’s how search, knowledge graphs, and third-party proof influence AI decisions.
Source:
Search Engine Land
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Source:
Search Engine Land
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
Here’s how the Ahrefs content team uses AI to save 20+ hours per month.
What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn’t write them.
Source:
Search Engine Land
Google AI Mode Follow Up Box With Autocomplete
Google is testing autocomplete within the Ask Anything follow-up box within Google Search’s AI Mode. So when you start to type a follow-up question, Google will suggest autocomplete suggestions.
Source:
Search Engine Roundtable
Google AI Overviews Testing Button To Go To Web Results
Google is testing a button in the AI Overview within Google Search that takes you to the web only tab. As a reminder, the web only tab does not have any AI search features or other search verticles, it only has the web search results.
Source:
Search Engine Roundtable
Google Search Generative AI Control Explained
Earlier this month, Google announced new ways to control how Google’s general search AI features (like AI Mode and AI Overviews) can use your content and link to your content. Well, Google has released a super detailed help document explaining how it all works, including how to access it, the controls, what it does, the time it takes, the property inheritance, and how to submit feedback.
Source:
Search Engine Roundtable
Content Marketing and Strategy
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here’s how to identify those opportunities and act on them.
Source:
Search Engine Land
Career Development and Industry Trends
Meta poaches top talent from Virtue AI
Three founders from the artificial intelligence security startup will help to stress-test and improve Meta’s AI safety protocols.
Source:
Social Media Today – Latest News
E-commerce and Affiliate SEO
Google introduces new Merchant Center agency roles
Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.
Source:
Search Engine Land
User Experience and SEO Optimization
YouTube updates reaction options for Shorts
The binary approach has been updated with a heart icon and more granular user feedback inputs, and viewers also have a new Clear Screen viewing option.
Source:
Social Media Today – Latest News
When Your Audience Isn’t Who You Think They Are – SparkToro
Picture the customer for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were to describe that
Source:
SparkToro
Paid Search & Platform Innovations
Paid Search and Advertising
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
Source:
Search Engine Land
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Source:
Search Engine Land
How to find who’s using your brand in paid search
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
Source:
Search Engine Land
Google Ads API Version 24.2 Now Out
Google has released version 24.2 of the Google Ads API, this is a minor release with dozens of updates. This update includes "critical security updates, new AI transparency features, reporting enhancements, and powerful planning insights," Google announced.
Source:
Search Engine Roundtable





















