Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Business Profiles Introduces “Activities” Button for Booking
The “Activities” button in the Google Business Profiles dashboard allows businesses to add and manage bookable activities such as tickets and events. This feature supports inputting details like activity name, description, price, and booking URL. Although recently highlighted by Vinay Toshniwal, the functionality has been available for several years. It is primarily aimed at venues offering bookable experiences, enhancing customer engagement directly via Google Search.
Optimixed’s Overview: Enhancing Google Business Profiles with Interactive Booking Features
Introduction to the “Activities” Button
Google Business Profiles now include an “Activities” button within the dashboard accessible through Google Search. This feature is designed for venues and businesses that provide bookable activities, such as tours, classes, or ticketed events.
Key Features and Functionality
- Activity Management: Businesses can add new activities by specifying the name, description, price, and booking URL.
- Improved Customer Interaction: Enables customers to easily discover and book activities directly through Google Search, streamlining the booking process.
- Visibility: The button appears selectively for eligible profiles, primarily those offering bookable experiences.
Background and Availability
While recently brought to attention again by industry observers, the Activities button and related booking capabilities have been part of Google Business Profiles for several years. This tool continues to evolve, helping businesses connect with customers and increase bookings through enhanced online presence.
