Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Opening Search Results in New Windows
Google is experimenting with a new feature that opens search result links in a new browser window instead of the same tab. Although a setting exists to control this behavior, it is currently turned off by default. This test aims to enhance user experience by keeping the original search page accessible. The feature was first noticed and shared by industry observers on social media platforms.
Optimixed’s Overview: How Google’s New Window Search Result Test Could Impact User Navigation
Introduction to the Experiment
Google is currently testing a change in how search results open when clicked. Traditionally, links open in the same browser tab, but this new test directs links to open in a new window.
Details of the Feature
- A toggle setting exists allowing users to enable or disable this behavior.
- By default, the setting is turned off, indicating it’s still in the experimental phase.
- The test was publicly spotted and discussed by notable SEO professionals and shared via social media.
Potential Benefits and Implications
Opening search results in a new window can help users keep their search page open, facilitating easier comparison of results and reducing the need to hit the back button. However, it may also lead to more open windows, which some users might find cumbersome.
Overall, this experiment reflects Google’s ongoing efforts to improve search usability and adapt the user interface based on testing and feedback.
