Source: Search Engine Watch by Sachin. Read the original article
TL;DR Summary of Google Tests “Featured products” Subheading in Sponsored Results Carousel
Google is **experimenting** with a new subheading called “Featured products” within its Sponsored results carousel. This label appears with the description “From online or local stores”, enhancing product visibility. The test is visible on both **mobile and desktop** platforms, maintaining familiar product details like pricing and ratings. This update aims to improve the user experience by clearly highlighting sponsored Shopping ads.
Optimixed’s Overview: Enhancing Shopping Ads with Google’s New “Featured products” Label
Introduction to the New Label
Google is currently testing a fresh design element in its Sponsored results carousel for Shopping ads. The addition of the “Featured products” subheading helps to distinguish these items more clearly, accompanied by the tagline “From online or local stores”. This subtle yet strategic change is being trialed across both mobile and desktop search results.
Key Features of the Test
- Placement: The new label appears directly above the carousel of sponsored product cards.
- Visual Enhancements: The label is paired with a small icon and a three-dot menu for additional user interaction or options.
- Consistent Product Details: Despite the new label, product pricing, ratings, and store names retain their usual display format familiar to users.
- Cross-Platform Testing: Both mobile and desktop users have reported sightings of this feature, suggesting a wide-scale evaluation.
Implications for Users and Advertisers
This testing phase signals Google’s efforts to improve the shopping experience by making sponsored products more noticeable and organized. For advertisers, this could mean enhanced visibility and potentially higher engagement rates within Shopping ads. Users benefit from clearer distinctions in search results, aiding quicker and more informed purchasing decisions.
