How Much Do TikTok Influencers Make? (2025 Data)

11/23/25
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TL;DR Summary of How Much Do TikTok Influencers Make? Typical Earnings & Top Stars Revealed

TikTok influencers earn an average salary of around $44,250, with a median income below $15,000, reflecting that most creators earn modestly. Top TikTok stars like MrBeast and Charli D’Amelio make millions annually through brand partnerships and multiple revenue streams. Monetization options include sponsored posts, the TikTok Creator Fund, affiliate marketing, and live gifts, though earnings vary widely. The platform’s potential is lucrative but often requires huge followings and diversified income sources.

Optimixed’s Overview: Exploring TikTok Influencer Earnings and Monetization Strategies in 2025

Understanding Typical TikTok Creator Salaries

While the average TikTok influencer salary is reported as roughly $131,874, this figure is heavily skewed by a small group of mega-influencers earning seven to eight figures annually. The median creator income is actually less than $15,000, indicating most TikTokers earn modest side incomes rather than full-time livings.

  • Over 50% of creators make less than $15,000 yearly.
  • Only about 6% earn over $200,000.
  • Compared with other platforms in 2025, TikTok ranks below Instagram and YouTube in average creator earnings.

Primary Revenue Streams for TikTok Creators

TikTok influencers generate income through several key methods:

  • Brand Partnerships & Sponsored Posts: The largest income source for nearly half of creators, with payments ranging from $20 to over $1,200+ per post depending on follower count.
  • TikTok Creator Fund: Pays based on video views but offers low per-view payouts ($0.02-$0.04 per 1,000 views), making it a minor revenue source for most.
  • Affiliate Marketing: Creators promote products and earn commissions via links, leveraging TikTok’s growing social commerce ecosystem.
  • TikTok Live Gifts: Fans send virtual gifts redeemable for money, but typical gift values are low, limiting earnings from this avenue.

Top TikTok Influencers and Their Earnings

Leading TikTok stars earn multi-million dollar incomes, fueled by massive followings and diversified brand deals. Notable figures include:

  • MrBeast: 114 million TikTok followers, estimated $85 million earnings.
  • Dhar Mann: $45 million earnings with 16.3 million followers.
  • Charli D’Amelio: 156.5 million followers, $23.5 million earnings.
  • Khaby Lame: The most followed on TikTok with 161.8 million followers, $20 million earnings.

Risks and Future Outlook

The potential US ban on TikTok poses a significant risk to creators, with nearly all planning to pivot their platforms if a ban occurs. Most are considering Instagram and YouTube as alternative channels. Despite these uncertainties, TikTok remains a powerful platform for influencer marketing and creator monetization in 2025.