Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

Posted on July 9, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Enhances Marketing API to Boost Creator Monetization and Ad Management

Meta has introduced new Marketing API features to better support creator monetization and streamline ad management. The API now includes a Recommended Creator Content element that uses AI to match creator posts with brand promotions. Additionally, partnership ads and dynamic identity optimization enhancements allow more flexible collaboration displays. Instagram video publishing is also improved, enabling up to 100 posts per day via API integration.

Optimixed’s Overview: How Meta’s Marketing API Updates Empower Brands and Creators

Enhanced AI-Driven Creator Content Recommendations

Meta’s latest update to its Marketing API introduces the Recommended Creator Content feature, which leverages AI to surface organic creator posts ideal for brand partnerships. This advancement helps marketers identify the most relevant and high-performing creator content to amplify their campaigns, previously available only within Meta’s native tools but now extended to third-party platforms.

More Flexible Partnership Ad Formats

  • Single Partner Ads: Businesses can feature one partner prominently in ad headers, simplifying branding and messaging.
  • Dynamic Identity Optimization: The system dynamically decides whether to display one or both partners in ads based on performance goals, optimizing campaign effectiveness.

Expanded Content Publishing Capabilities

Creators and businesses can now publish Instagram Stories directly via the Content Publishing API. The update also expands the publishing rate limit to up to 100 posts per day across feeds, stories, and reels through third-party platforms, enhancing content management efficiency and opportunity capitalization.

Overall, these API enhancements streamline ad collaboration, increase content publishing flexibility, and improve the ability for brands and creators to connect effectively on Meta’s platforms.