Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of Meta’s New Advertising Verification Rules for Securities and Investments in India
Meta is introducing new verification requirements for advertisers promoting securities and investments in India, aligning with SEBI regulations. Advertisers must register with SEBI and verify their identity on Meta’s platform using official registration details. This is aimed at combating online fraud related to misleading investment promotions. The verification rollout starts June 26, 2025, with full compliance expected by July 31, 2025.
Optimixed’s Overview: Enhanced Verification Measures for Investment Advertisers on Meta Platforms in India
Background and Regulatory Context
The Securities and Exchange Board of India (SEBI) has recently tightened rules for advertisers in the securities and investment sector. This move addresses a surge in fraudulent activities across social media platforms, where scammers exploit users by offering deceptive trading courses, false guarantees, and misleading testimonials.
Meta’s Implementation of SEBI Guidelines
- Mandatory Registration: Advertisers must register on each platform they use for promotions, providing valid email IDs and mobile numbers as per the SEBI SI Portal.
- Verification Process: Meta will require advertisers targeting Indian users with securities and investment ads to verify the paying entity’s SEBI registration details.
- Timeline: Verification begins June 26, 2025, with all eligible advertisers expected to comply by July 28, 2025. Notifications and banners will inform advertisers when verification is due.
Impact on Advertisers
These updated requirements impact any business targeting Indian consumers in the investment sector, including global campaigns. Advertisers must ensure compliance to continue running ads on Meta platforms without interruptions. This initiative is a critical step in reducing fraudulent advertising and protecting consumers in India’s securities market.
