Navah Hopkins Appointed as Microsoft Advertising’s First Ads Liaison to Enhance Marketer Engagement
About Navah Hopkins’ New Role
Navah Hopkins, a well-known figure in the PPC community with over 17 years of digital marketing experience, has been named the Ads Liaison for Microsoft Advertising. In this role, she will serve as a direct communication bridge between marketers and Microsoft’s product teams, ensuring feedback and questions reach the right people quickly.
Key Highlights of the Appointment
- Navah reports directly to the Microsoft Advertising Product team, enabling faster clarity and impactful feedback loops.
- She brings a background of 10 years in SaaS, working closely with product and engineering teams.
- Her focus will be on supporting both B2B and B2C marketers, emphasizing Microsoft’s feed-first ad solutions and human-centric AI approach.
- This marks Microsoft Advertising’s first official Ads Liaison role, similar to Google Ads’ Ginny Marvin who has held the position since 2021.
- Navah will continue sharing PPC advice and engaging with the community at conferences, now with a Microsoft Advertising focus.
Impact on the PPC Community
This appointment is seen as a significant win for the PPC community, providing a respected advocate within Microsoft to champion marketer needs and foster stronger collaboration between users and product development.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
