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Moz’s Brand Authority: Multi-Market, More Features, More Data!

Source: moz (en-US)

04/24/25

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads introduces tree table views for enhanced reporting

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google’s new Demand Gen channel controls available in beta

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Some expanded features for your Ray Ban smart glasses.

Snapchat Launches Updated Family Safety Hub

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Updated resources for parents, including a range of new video overviews.

Meta Hit With Another Big Fine in Europe Over DMA Breaches

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Meta will be looking to push back against the latest EU penalty. 

WhatsApp Adds Advanced Chat Privacy Setting to Protect User Data

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

More data protection options from WhatsApp.

YouTube’s Testing AI-Based Recommendations in Search Queries

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

A new AI-based test from YouTube.

YouTube Launches New Features to Mark the App’s 20th Birthday

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

A range of updates and tweaks to mark the video app’s 20th year.

Meta Looks to Drive More Meta Verified Take-Up Among Brands With New Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Meta will start warning users not to trust non-verified profiles.

Google Ads made simple: Using life events for audience targeting

Source: Search Engine Land

By: Jyll Saskin Gales

04/23/25

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.

SEO Manager ~ Lexigate ~ $80–$100k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/23/25

Are you ready to take the next big step in your SEO career? Maybe you’ve been leading client strategies for a while and are looking for a more collaborative team where your…

SEO Contractor ~ AffiniPay ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

04/23/25

We are seeking a highly skilled SEO Contractor with expertise in content strategy, analytics, writing, and technical SEO. This role will be pivotal in ensuring a smooth transition as we migrate multiple…

SEO & Content Manager ~ ReFocus Eye Health ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/23/25

About Us: ReFocus Eye Health is a dynamic and growing company committed to delivering exceptional vision care to the communities we serve in the Northeast. To continue pacing the growth of our…

SEO Editor ~ LabX Media Group ~ $55-70k (CAD) ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/23/25

LabX Media Group is a fast-growing science media company at the forefront of digital publishing. We create engaging content across multiple online platforms, publish industry-leading websites, and deliver data-driven solutions to connect…

Threads Ads Expand to All Meta Advertisers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

After initial testing, access to Threads ads is now widely available. 

3 SEO priorities to win organic traffic in 2025

Source: Search Engine Land

By: Paul DeMott

04/23/25

With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.

Google Analytics Real Time Reporting Broken

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

The Long-Form Content Illusion: Why Longer Content Isn’t Better

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

04/23/25

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

Daily Search Forum Recap: April 23, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews hurt click-through…

Google To Deprecate Special Announcement Structured Data On July 31, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and…

More Studies Show AI Overviews Hurt Google Click Through Rates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this…

Google Posts/Updates Go Missing From Local Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

SEO Daily News Recaps for Tuesday, April 22, 2025

04/23/25

SEO Daily News Recap for Tuesday, April 22, 2025 Organic SEO & Search News YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’ – Auto-dubbing is now available to more…

Google Business Profiles Video Verification Video Previews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will…

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show…

Google Won’t Release Alternative To Third-Party Cookies In Chrome

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has just given up on a third-party cookie alternative. Google announced it will maintain its “current approach to offering users third-party cookie choice in Chrome, and will not be rolling out…

What’s under the hood matters more than ever for SEO success

Source: Search Engine Land

By: Edna Chavira

04/22/25

Your content deserves a foundation built for speed, scale, and search.

Google Ad spend continues to outpace traffic volume: Report

Source: Search Engine Land

By: Anu Adegbola

04/22/25

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google Abandons the Last Elements of its Cookie Phase-Out Plan

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Google’s cookie phase-out is no more, with the last remnants of the initiative being shelved.

Busta Rhymes, Mic King & Lily Ray at SEOWeek – Lily Ray

Source: Lily Ray

By: Lily Ray

04/22/25

I’m so excited to announce that I will be DJing with the legendary Busta Rhymes and incredible Mic King next week at SEO Week in NYC. Mike and I haveContinue readingBusta Rhymes,…

YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Auto-dubbing is now available to more YouTubers.

ChatGPT search has 41 million average monthly users in EU

Source: Search Engine Land

By: Danny Goodwin

04/22/25

While ChatGPT Search grew from 11.2 million to 41.3 million “recipients,” it is still dwarfed by Google Search.

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

The process will enable you to define lead quality based on past campaign results.

LinkedIn Updates Premium Company Pages With New Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

LinkedIn says that Premium Company Pages is one of its fastest-growing products.

ChatGPT releases Memory with Search

Source: Search Engine Land

By: Danny Goodwin

04/22/25

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Video Previews come to Google Business Profile verification

Source: Search Engine Land

By: Barry Schwartz

04/22/25

This will let you review your video verification video before you submit it.

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Some new stats on the improving performance of Meta’s AI ad tools.

Instagram Launches ‘Edits’ Video Editing App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Instagram’s new video editing app is here.

Pinterest Tests Alerts to Keep Teens Off the App During School Hours

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/22/25

Pinterest is backing several measures to curb potentially harmful app usage.

What Is llms.txt, and Should You Care About It?

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/22/25

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Senior SEO Specialist ~ Pure SEO Ltd ~ NZD $80–$100k ~ Hybrid (Auckland, New Zealand)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/22/25

We’re Hiring: Senior SEO Specialist – Auckland (Hybrid) We’re Pure SEO a digital agency based in Northcote, Auckland that’s big on culture, smart digital thinking and delivering great results for our clients….

Announcing a brand-new podcast: “How I AI” with Claire Vo 🔥

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/22/25

Listen now (48 mins) | The first-ever addition to the Lenny’s Podcast network

The complete guide to high-impact educational video content

Source: Search Engine Land

By: Bruce Clay

04/22/25

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

SEO Specialist ~ Soni ~ $40-60/hr. ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/22/25

We’re looking for a detail-oriented SEO Specialist to optimize and expand our client’s digital presence. This fully remote role requires working East Coast hours and focuses on improving organic search performance through…

SEO Specialist ~ TAKKT FoodServices ~ Remote (US)

Source: Mid Level SEO Jobs – SEOjobs.com

By: SEOJobs

04/22/25

Say Hello to TAKKT FoodServices! TAKKT Foodservices stands as one of the nation’s top 10 largest distributors of food service equipment and supplies, positioning us to better serve our customers, expand our…

Jr. SEO & Link-Building Specialist ~ Mad Devs ~ Remote (UK)

Source: SEO Specialist Jobs – SEOjobs.com

By: SEOJobs

04/22/25

Junior SEO & Link Building Specialist We are looking for a detail-oriented “SEO & Link Building Specialist” to join our team. You will be responsible for improving our website’s search visibility, managing…

How to use YouTube Shorts to drive sustained growth, engagement

Source: Search Engine Land

By: Cory Henke

04/22/25

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

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