Today’s SEO &amp; Digital Marketing News

By: Andrew Hutchinson

03/27/25

Can Facebook re-capture its original allure with a new focus on friends?

Remote, content SEO roles in decline: Report

Source: Search Engine Land

By: Danny Goodwin

03/27/25

The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI.

Instagram Adds Double Speed Playback Option for Reels

By: Andrew Hutchinson

03/27/25

Watch more Reels in less time, with this new faster playback option.

Pinterest Shares Data on the Power of Positivity for Social Media Ad Response

By: Andrew Hutchinson

03/27/25

The report highlights the influence that positive experience can have on ad response.

Reddit AI translations have been scaling across languages and Google rankings are booming

Source: The Internet Marketing Driver

By: Glenn Gabe

03/27/25

Glenn Gabe of GSQi covers the rapid expansion of Reddit’s AI translations to several languages and how Google rankings for that content have boomed.

Google March 2025 core update rollout is now complete

Source: Search Engine Land

By: Barry Schwartz

03/27/25

This update took 14 days to roll out and was a typical Google core update.

SEO Analyst ~ LocaliQ ~ $43-55k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/27/25

The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions…

Content Strategist, SEO ~ Airbnb ~ $95-112k ~ Remote (US)

By: SEOJobs

03/27/25

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest…

SEO & Content Manager ~ Sophia Learning ~ $73.9-110.9k ~ Remote (US)

By: SEOJobs

03/27/25

Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. The leadership of this team is responsible for the growth and marketability of the…

SEO Specialist, Content (PTC) ~ Aloa ~ $1.2-1.5k/mo. ~ Remote (WW)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

03/27/25

Who You Are: You are an experienced SEO specialist with a deep understanding of SEO. You have worked on various websites and devised different strategies for SEO growth. You were also a…

6 easy ways to adapt your SEO strategy for stronger AI visibility

Source: Search Engine Land

By: Nikki Lam

03/27/25

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

How to win in the AI era: Ship a feature every week, embrace technical debt, ruthlessly cut scope, and create magic your competitors can’t copy | Gaurav Misra (CEO and co-founder of Captions)

Source: Lenny's Newsletter

03/27/25

Gaurav Misra (Captions CEO) on how to win in the AI era, lessons from his time at Snap, how science fiction is now real

Daily Search Forum Recap: March 27, 2025

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search made a small…

Google March 2025 Core Update Done Rolling Out

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google’s March 20025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around…

Google Search About This Data Link

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google is sometimes showing a hyperlink at the bottom of its search results named “About this data.” This links to a Google help document in Merchant Center support named “How Google sources…

Small Google Search Spam Policy Change Shows Intent Practices

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems…

Google Business Profiles Support Requests Catch Up

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google seems to be working through the Google Business Profile support, reinstatement, and suspension appeal requests. As we reported twice already, once back in mid-February and then again earlier this week, Google…

SEO Daily News Recaps for Wednesday, March 26, 2025

03/27/25

SEO Daily News Recap for Wednesday, March 26, 2025 Organic SEO & Search News X Adds React with Video Options to Boost Video Engagement – Another step in X’s push to become…

Google Event Search Result Gains Share, Add To Calendar, Similar Events, Venue & Nearby

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

Google Testing Blue Website Button For Knowledge Panels

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google is testing replacing the low key website / URL button in the knowledge panels within Google Search, with a large blue button. I mean, this blue button makes it was more…

Utah’s Making App Stores Responsible for User Age Checking

By: Andrew Hutchinson

03/26/25

Apple and Google will have to verify user ages for app downloads.

X Adds React with Video Options to Boost Video Engagement

By: Andrew Hutchinson

03/26/25

Another step in X’s push to become a ‘video first’ platform.

X Integrates Grok AI Chatbot with Telegram

By: Andrew Hutchinson

03/26/25

Now, Telegram Premium users will be able to consult Grok within their chats.

YouTube Tests Variable Notifications Frequency to Maintain Channel Engagement

By: Andrew Hutchinson

03/26/25

YouTube will limit notifications for subscribers who don’t engage with them.

New Report Highlights the Rise of AI in Brand Video Production

By: Andrew Hutchinson

03/26/25

New insights into the latest branded video content and creation trends.

Maximize Conversion Value: Google Ads bidding explained

Source: Search Engine Land

By: Jyll Saskin Gales

03/26/25

Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

Meta Faces New Fine in Italy Over Tax Breaches

By: Andrew Hutchinson

03/26/25

Meta is seeking the White House’s support to oppose the fine.

YouTube’s Changing the Way it Measures Shorts Views

By: Andrew Hutchinson

03/26/25

YouTube will now measure all appearances of Shorts as a view.

Instagram Removes Notes from Feed Posts and Reels

By: Andrew Hutchinson

03/26/25

Instagram says that notes on feed posts and Reels haven’t caught on.

How to build a better, smarter, more discoverable site architecture

Source: Search Engine Land

By: Anna Crowe

03/26/25

Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.

YouTube Announces its Brandcast 2025 Ad insights Event

By: Andrew Hutchinson

03/26/25

Tune in on May 14th for the latest info on YouTube’s brand and marketing opportunities.

SEO Content Marketing Manager ~ Okendo ~ Remote (US)

By: SEOJobs

03/26/25

We believe happy customers make the best marketers. That’s why we built Okendo – the customer marketing platform that creates stronger connections between consumers and the brands they love. Using Okendo, Shopify…

SEO Manager ~ OpenText ~ Remote (CAN)

By: SEOJobs

03/26/25

OPENTEXT OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the…

SEO Consultant ~ Inbound Fintech ~ Remote (UK)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

03/26/25

About Inbound FinTech We are an award-winning, rapidly scaling B2B digital consultancy specialising in FinTech and Financial Services. As a HubSpot Elite Partner, we deliver cutting-edge solutions, on the HubSpot platform, tailored…

Why SEO fundamentals are 10x more important now

Source: Search Engine Land

By: Cory Nelson

03/26/25

Bread and butter SEO tactics aren’t optional anymore. They’re essential. Here’s why and how to thrive in an AI-driven world.

Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And wait until AI Mode gets involved.

Source: The Internet Marketing Driver

By: Glenn Gabe

03/26/25

Glenn Gabe covers ‘Gemini with personalization’ which enables Google’s Gemini to tap into your Search history to answer questions. It’s another important step towards Jarvis.

How to Interpret Google Business Profile Performance Metrics – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

03/26/25

Google Business Profile Performance metrics can be tough to interpret. In this article, we empower you with a breakdown of the metrics so you can strengthen your competitive advantage.

AI, SEO, and Client Success: 7 Agency Trends Defining the Year

Source: Search Engine Land

By: CallRail

03/26/25

Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.

It’s not brand vs. growth

Source: Kyle Poyar’s Growth Unhinged

By: Kira Klaas

03/26/25

How to use your brand to drive growth

Daily Search Forum Recap: March 26, 2025

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Here is a recap of what happened in the search forums today…

Google rolls out AI Overviews In EU regions

Source: Search Engine Land

By: Barry Schwartz

03/26/25

Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

03/26/25

AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic.

Google March 2025 Core Update Volatility Heats Up At End Of Update

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

As you know, the Google March 2025 core update was announced on March 13th and it should be just about done rolling out. We saw some volatility related to that core update…

Google Ads Different Auctions For Each Ad Location May Impact CTR & Impression Rates

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google…

Google Says Poor Pingdom Score Does Not Affect Your SEO