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SEO Daily News Recaps for Wednesday, April 30, 2025
SEO Daily News Recap for Wednesday, April 30, 2025 Organic SEO & Search News 2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study] – Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking….
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TikTok Will Now Enable You to Drive Leads to Other Messaging Apps
A new option to help stremline your lead gen efforts.
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Threads Reaches 350 Million Active Users
Threads is closing the gap on X as the real-time social media platform of choice.
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LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance Update
The latest (limited) performance update from LinkedIn’s parent company Microsoft.
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Pinterest Announces Expanded ‘Inclusion Fund’ Support Program
Expanded opportunities for Pin creators and SMBs.
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Meta Continues to Solidify its Core Business in Q1
The latest performance update from Meta shows a rise in users and ad revenue.
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Microsoft Advertising / Bing Ad Revenue Up 21% Again
Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.
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Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship
Zuckerberg has addressed the potential for AI bot profiles in social apps.
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YouTube Adds Simplified Links to its CTV App, Upload Progress Display in Studio
The latest round of updates from YouTube.
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Pinterest Officially Launches Tags on AI-Generated Content
Pinterest has seen an influx of AI generated content of late.
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![2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-7402.png)
2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]
Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.
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SEO Link-Building Specialist ~ Housecall Pro ~ $56-70k ~ Remote (US)
Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses,…
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SEO Manager ~ GoCardless ~ £51.2-76.8k ~ Remote (UK)
About Us at GoCardless GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions…
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SEO Strategist ~ Fire&Spark ~ Remote (US)
We’re looking for an experienced SEO Strategist (2–3 years minimum experience) to join our remote team. This role is perfect for someone who thrives at the intersection of data analytics and creative strategy development. If you’re passionate about crafting high-quality SEO strategies, working with talented teams, and helping clients achieve measurable results, we’d love to…
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Growing a passion project to $300k ARR with a $0 CAC
How Mallory Contois mastered the community-led growth (CLG) flywheel through experimentation, design and trusting her instincts
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Daily Search Forum Recap: April 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console may be rolling out desktop versus mobile Discover performance data…
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Google Search Console To Break Out Discover Performance Report By Desktop & Mobile
We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console?
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Google Will Label Search Results As Sponsored If They Link To Commercial Queries
Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as…
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Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO
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Four Identical Links On A Page Is Fine & Normal For Google
Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and implied it won’t have an impact on your SEO.
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SEO Daily News Recaps for Tuesday, April 29, 2025
SEO Daily News Recap for Tuesday, April 29, 2025 Organic SEO & Search News LinkedIn Enables Users to Add Secondary Names for ID Verification – Now, people who don’t use their real name online can also get their LinkedIN profile verified. YouTube Tests Blurred Thumbnails for Adult Content – Another measure to help protect users…
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Google Testing Linking Reviews Button On Local Panel To AI Overviews
Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on “reviews,” you are taken to an AI Overview result.
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Google Track Deals From This Search
Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named “Track deals from this search” and it has a slider to toggle on the notification.
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LinkedIn Enables Users to Add Secondary Names for ID Verification
Now, people who don’t use their real name online can also get their LinkedIN profile verified.
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Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content
An important area of focus for Snap.
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YouTube Tests Blurred Thumbnails for Adult Content
Another measure to help protect users from potentially harmful exposure.
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Snapchat Shares Mixed Results in Q1 2025 Report
Snapchat’s latest performance report shows steady increases in users and revenue.
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Meta Outlines Privacy-Enhanced Approach to AI on WhatsApp
A more privacy-focused approach to AI on WhatsApp.
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TikTok Publishes 2025 Fashion Playbook for Brands
Some valuable tips for fashion marketers on TikTok.
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Pinterest Publishes 2025 Wedding Trends Report
New wedding trend insights, based on billions of Pin searches.
