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SEO Specialist ~ CIEE ~ Remote (US)
Position: SEO Specialist Reports to: Christopher Semetis, Senior Director, Web Development Department: Web & Digital Marketing Location: U.S.-based remote (see location requirements below) Who we are: CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help…
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SEO Daily News Recaps for Friday, April 25, 2025
SEO Daily News Recap for Friday, April 25, 2025 Organic SEO & Search News Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday – Discover expert tips on optimizing product and solutions pages for multi-search engine optimization in this week’s Whiteboard Friday with Liraz. Google Adds “Behind the Music” AI Section – Google introduces…
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Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
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GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
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Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
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How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
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SEO Strategist ~ Azeus Systems Limited ~ Remote (US)
Azeus Systems Limited is looking for as SEO Strategist for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over…
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SEO Growth Manager ~ Peerspace ~ Remote (UK)
The Role: As an SEO Growth Manager for the UK and France at Peerspace, you will be the catalyst for organic traffic growth through systematic innovation and growth hacking techniques. This role sits at the critical intersection of SEO, content marketing, and online partnerships. Your mission is to identify high-impact traffic opportunities, design data-driven and…
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SEO Marketing Contractor (PT) ~ Groundfloor Finance ~ Remote (US)
About Groundfloor “Loan Money, Get Paid: Real Estate Investing Reimagined” At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We’re not just a platform, we’re a pioneering approach to democratizing investment opportunities. With over 200,000 users who have collectively earned $80M in returns, we’re transforming how individuals access and benefit from…
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How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
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Daily Search Forum Recap: April 25, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google reported earnings last night and their ad revenue continues to grow, as does its AI Overviews. Google said image streaming is not SEO friendly. Google mobile it…
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Video: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…
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Google Says Image Streaming Is Not SEO Friendly
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.”
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Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.
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Microsoft Advertising Temporarily Suspends Client Connection Requests
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.
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Google Search Behind The Music AI Section
Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.
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Microsoft Bing With Two Rows Of Shopping Ads
Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.
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Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap…
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Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
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![How AI Use is Evolving Over Time [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-374.webp)
How AI Use is Evolving Over Time [Infographic]
A look at how AI usage is changing as we become more attuned to the latest tools.
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YouTube is testing AI Overviews in its search results
YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
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LinkedIn Will Enable Third Party Apps to Display its ID Verification Markers
Adding more assurance in digital connection.
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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
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Meta Updates Dynamic Labels for Advantage+ Catalog Ads
A new consideration for your Advantage+ ads.
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Threads Launches Updated Desktop UI, Moves to ‘Threads.com’ Domain
Meta’s moving Threads to a new website, and giving it a small refresh in the process.
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Alphabet Google Ad Revenue Up 8.5%, Overall Revenue Up 12%
Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t really compare the it to the last quarter, but rather the…
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Meta rolls out ads globally on Threads feed
Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities.
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Facebook Announces New Measures to Combat Spam Posts and Comments
Some new measures to combat spammy tactics on FB.
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Snapchat Launches Affiliate Program to Drive Ad Sales
The program will pay you to refer advertisers to the app.
