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Google pushes deeper into lifecycle targeting with new GA audience templates

Source: Search Engine Land

By: Anu Adegbola

12/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.

Google adds Search Partners segment to PMax reporting

Source: Search Engine Land

By: Anu Adegbola

12/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.

OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’

Source: Search Engine Land

By: Danny Goodwin

12/02/25

Source: Search Engine Land by Danny Goodwin. Read the original article OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.

SEO/PPC Marketing Manager ~ JBA International ~ $100K – $160K ~ Hybrid (Burbank, CA, United States)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/02/25

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Job Description LOCATION: Burbank, CA (Hybrid available) PAY RANGE: $100K – $160K QUALIFICATIONS/REQUIREMENTS: Manage, review, and perform daily account responsibilities associated with…

Google to sunset ads developer support forums in 2026

Source: Search Engine Land

By: Anu Adegbola

12/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s shift away from public developer forums means advertisers will need to rely on formal support channels to keep their ad…

Content Coordinator ~ Black & White Zebra ~ 55,000 – 65,000 CAD ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/02/25

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article As a Content Coordinator, you’ll power BWZ’s content engine—the core of our business— by directly producing new content and updates…

A year free of PostHog ($16,500 value): The all-in-one analytics, experimentation, feature flag, surveys, session replay, error tracking, data warehouse, LLM analytics platform

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/02/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Unlock Exclusive Product Growth Tools with PostHog and Lenny’s Newsletter Lenny’s Newsletter partners with PostHog to offer an exclusive…

Threads Makes it Easier to Share Posts That You’ve Liked and Saved

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Threads Simplifies Re-Sharing with New Composer Integration Threads has introduced a new feature that allows…

Why PPC tests in 2026 call for nuance, not winners

Source: Search Engine Land

By: Sarah Stemen

12/02/25

Source: Search Engine Land by Sarah Stemen. Read the original article Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.

TikTok Shares Q5 Campaign Tips [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Leveraging TikTok’s Q5 Opportunity for Year-End Marketing Success The **Q5 period**, the gap between Christmas…

TikTok’s Top Q5 Campaign Tips [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Maximizing Your Marketing Impact During Q5 on TikTok The Q5 period—the gap between Christmas and…

LinkedIn Provides Branding Pointers for B2B Businesses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s New Guide to Effective B2B Branding LinkedIn’s comprehensive B2B branding guide emphasizes the critical…

Tools to Track GenAI Citations, Sources

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/02/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of How to Analyze Generative AI Search Results for SEO Optimization Generative AI platforms increasingly rely on live…

Why every AI search study tells a different story

Source: Search Engine Land

By: Luca Tagliaferro

12/02/25

Source: Search Engine Land by Luca Tagliaferro. Read the original article Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your…

Snapchat Shares Research into Evolving Car Buying Trends

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Reveals New Trends in Car Buying Among Young Consumers Snapchat data reveals younger car…

Lead SEO Editor, Pet Health ~ Forbes Advisor ~ Remote (USA)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

12/02/25

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article Company Description At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with…

YouTube Shares Top Trends of 2025 and Personal Recaps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s First-Ever 2025 Recap Summary Highlights Top Trends and Creators YouTube has launched its inaugural…

YouTube Highlights Top Trends of 2025, Adds Personal Recaps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Launches First-Ever 2025 Recap Summary Featuring Top Trends and Personalized User Insights YouTube has…

Why advanced semantic techniques still matter in PPC and SEO

Source: Search Engine Land

By: Rémi Kerhoas

12/02/25

Source: Search Engine Land by Rémi Kerhoas. Read the original article AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO…

Meta Shares Reels Tips for Marketers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Brands Can Maximize Reels Performance on Facebook and Instagram Meta’s research reveals that strategic…

How To Win SEO Buy-In From The C-Suite | Digitaloft

Source: Digitaloft

By: Liv Day

12/02/25

Source: Digitaloft by Liv Day. Read the original article Learn nine crucial tactics to win buy-in from the C-suite for SEO investment, including how to pitch organic growth in their language.

Daily Search Forum Recap: December 2, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Search Engine Roundtable’s December 2025 SEO and AI Industry Recap **Google** expands its AI capabilities with Gemini…

Search Engine Roundtable’s 22nd Anniversary

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Celebrating 22 Years of Search Engine Roundtable: Insights and Industry Trends Barry Schwartz marks over 22 years…

December 2025 Google Webmaster Report: Volatility, AI Mode, Gemini 3, Search Console & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of December 2025 Google SEO Updates: Key Changes and Innovations December 2025 brought significant Google ranking volatility, driven…

Google Expands Gemini 3 and Nano Banana Pro In AI Mode To More Countries

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Expands Gemini 3 and Nano Banana Pro AI Mode to 120 Countries Google’s Gemini 3 and…

SEO Daily News Recaps for Monday, December 1, 2025

12/02/25

SEO Daily News Recap for Monday, December 1, 2025 Organic SEO & Search News Google unveils “Partner Match” for YouTube targeting – Google’s new Partner Match tool will let advertisers target YouTube…

100MB Video File Won’t Have A Noticeable Effect On Your SEO, Google Says

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Impact of Large Video Files on SEO According to Google’s John Mueller **Google’s John Mueller** clarified that…

SEO Daily News Recaps for Monday, December 1, 2025

12/02/25

SEO Daily News Recap for Monday, December 1, 2025 Organic SEO & Search News Google unveils “Partner Match” for YouTube targeting – Google’s new Partner Match tool will let advertisers target YouTube…

Google Officially Testing Blending AI Mode Into AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Seamless AI Mode Integration in Mobile Search Results Google is **testing a new feature** that…

Google Ads Disallows Online Horse Racing Betting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates U.S. Horse Racing Gambling Policy **Google Ads** will **ban all online gambling promotions related…

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