SEO Daily News Recap for Friday, April 25, 2025
Organic SEO & Search News
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday – Discover expert tips on optimizing product and solutions pages for multi-search engine optimization in this week’s Whiteboard Friday with Liraz.
Google Adds “Behind the Music” AI Section – Google introduces a new section in music knowledge panels using Gemini AI, providing background on songs.
Google Mobile Testing New Search Snippet Layouts – Google experiments with mobile search snippets featuring blue URLs and switching the placement of URLs and site names.
Paid Search & Platform Innovations
Microsoft Bing Introduces Two Rows of Shopping Ads – Bing now displays two rows of shopping ads at the top of search results, with an option to expand for more ads.
Microsoft Advertising Temporarily Suspends Client Connection Requests – Agencies must now contact Microsoft support to manage client ad campaigns, with a 5-7 day response time.
Google Says Image Streaming Is Not SEO Friendly – John Mueller of Google advises against image streaming techniques for SEO optimization.
General Digital Marketing
Google Earnings Report Highlights Ranking Volatility and AI Overviews – Google’s ad revenue grows, AI Overviews impact click-through rates, and search ads continue to expand.
How to Use CRM Data for PPC Campaign Growth – Learn how to leverage CRM insights to enhance paid media results through audience clustering and persona-driven ad copy.
Optimizing B2B PPC Spend in Low Confidence Environments – Discover strategies to maximize B2B PPC results by cutting underperforming keywords and exploring new channels.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.
Source:
Search Engine Roundtable
Video: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…
Source:
Search Engine Roundtable
Daily Search Forum Recap: April 25, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google reported earnings last night and their ad revenue continues to grow, as does its AI Overviews. Google said image streaming is not SEO friendly. Google mobile it testing new snippet layouts. Microsoft Advertising temporarily suspends the client connection system. Google Search has a behind the music section. Bing is testing two rows of shopping ads. And I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
Google Ad Revenue Up 8.5%…
Source:
Search Engine Roundtable
Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
Source:
Search Engine Land
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
Source:
Search Engine Land
Technical SEO
Google Says Image Streaming Is Not SEO Friendly
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, "It’s a great way to prevent your images from being found through search engines."
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Search Behind The Music AI Section
Google seems to have added a new section to music knowledge panels named "Behind the music." It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap…
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Microsoft Bing With Two Rows Of Shopping Ads
Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.
Source:
Search Engine Roundtable
Microsoft Advertising Temporarily Suspends Client Connection Requests
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.
Source:
Search Engine Roundtable
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Source:
Search Engine Land
How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
Source:
Search Engine Land
Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
Source:
Search Engine Land
Job Postings
Job Postings
4/25/2025
SEO Marketing Contractor (PT) ~ Groundfloor Finance ~ Remote (US)
About Groundfloor “Loan Money, Get Paid: Real Estate Investing Reimagined” At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We’re not just a platform, we’re a pioneering approach to democratizing investment opportunities. With over 200,000 users who have collectively earned $80M in returns, we’re transforming how individuals access and benefit from […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
4/25/2025
SEO Growth Manager ~ Peerspace ~ Remote (UK)
The Role: As an SEO Growth Manager for the UK and France at Peerspace, you will be the catalyst for organic traffic growth through systematic innovation and growth hacking techniques. This role sits at the critical intersection of SEO, content marketing, and online partnerships. Your mission is to identify high-impact traffic opportunities, design data-driven and […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
4/25/2025
SEO Strategist ~ Azeus Systems Limited ~ Remote (US)
Azeus Systems Limited is looking for as SEO Strategist for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over […]
