SEO Daily News Recap for Friday, August 1, 2025
Organic SEO & Search News
Danny Sullivan No Longer Google’s Search Liaison – Danny Sullivan is no longer the Google Search Liaison, shifting to new projects within the Google Search team after over seven years at Google. Previously a prominent public figure, Sullivan’s role change has been noted.
Daily Search Forum Recap: August 1, 2025 – A summary of the latest discussions in search forums, highlighting ongoing Google Search ranking discussions and industry chatter.
How to Use a Keyword Gap Analysis to Beat Your Competitors – Insights on leveraging keyword gap analysis to identify valuable keywords competitors rank for, offering strategies to drive increased traffic to your site.
Google Shopping Testing New Sort By Button Filter – Google is experimenting with a revised sort by button filter placement on the Google Shopping interface to enhance user experience.
Google Merchant Knowledge Panel Deals Update – Google has updated the merchant local knowledge panel, replacing the promotions section with a deals section featuring a new green percentage icon for each deal.
Paid Search & Platform Innovations
Google Says Easy To Draw Parallel Between Meta Keywords & LLMS.txt File – Google’s comparison of the LLMS.txt file to the outdated meta keywords tag underscores the importance of adhering to current SEO practices.
Bing Says Optimize For AI Search By Following SEO Guidelines – Bing’s guidance emphasizes aligning SEO strategies with AI search requirements to enhance search performance.
Google Search Ranking Volatility Heated Again – Continual fluctuations in Google search rankings spark industry discussions, reflecting ongoing volatility and its impact on SEO strategies.
Video: Google Volatility, Search Live With Video, AI Mode Updates, Google Ads, local and more – Updates on Google’s search ranking volatility, introduction of Search Live with video, enhancements in AI Mode, and other related developments.
General Digital Marketing
What Is AI Mode? – A detailed exploration of Google’s AI Mode in the latest episode of Whiteboard Friday, unveiling a new conversational tab in Search offering AI-generated responses and interactive features for users.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Danny Sullivan No Longer Google’s Search Liaison
Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and was very public-facing up until several months ago.
Source:
Search Engine Roundtable
Daily Search Forum Recap: August 1, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are heated again…
Source:
Search Engine Roundtable
Google Shopping Testing New Sort By Button Filter
Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.
Source:
Search Engine Roundtable
Google Merchant Knowledge Panel Deals Update
Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed "Deals" instead of it saying "Promotions." There is also a new green percentage icon next to each deal.
Source:
Search Engine Roundtable
Google Says Easy To Draw Parallel Between Meta Keywords & LLMS.txt File
Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.
Source:
Search Engine Roundtable
Google Search Ranking Volatility Heated Again
Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope – it is not calming down yet.
Source:
Search Engine Roundtable
Video: Google Volatility, Search Live With Video, AI Mode Updates, Google Ads, local and more
Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads…
Source:
Search Engine Roundtable
Technical SEO
How to Use a Keyword Gap Analysis to Beat Your Competitors
Learn how to run a keyword gap analysis to find high-value keywords competitors rank for that you don’t. Get step-by-step tips to drive more traffic.
Source:
Unknown Source
SEO Tools and Data Analysis
AI and Machine Learning in SEO
Bing Says Optimize For AI Search By Following SEO Guidelines
Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that doing normal SEO works for AI Search.
Source:
Search Engine Roundtable
What Is AI Mode?
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions.
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Job Postings
Job Postings
8/1/2025
Senior SEO Analyst ~ iPullRank ~ $70,000-$85,000 ~ Remote (USA)
Description iPullRank is a ten-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/1/2025
Senior SEO Analyst ~ DigitalMarketing.com ~ $75,000 ~ Remote (USA)
About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful and fastest growing companies in the world including Fortune 500 and Inc. Magazine’s 500/5000 Fastest Growing Companies. DigitalMarketing.com’s SEO services have propelled some of the world’s most powerful brands to the height of digital marketing-led dominance. The Position We are […]
Source:
SEO Agency Jobs – SEOjobs.com
