SEO Daily News Recap for Friday, February 13, 2026
Organic SEO & Search News
4 Tools For TikTok Trend Research – TikTok trend research tools like Exploding Topics can help you better connect with your audience and find a new user base through short-form video.
Cloudflare’s Markdown for Agents AI feature has SEOs on alert – Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
SEO leaders: stop chasing rankings, start building visibility systems – Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
Paid Search & Platform Innovations
Google Ads adds ROAS-based tool for valuing new customers – Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
Google Ads now shows product eligibility across campaigns – Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column.
Google Ads Recommended Experiments Section – Google Ads now has a new recommended experiments box in the Experiments page to offer customized recommendations based on account performance data.
General Digital Marketing
Andrea Cruz talks about turning client pressure into growth – Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.
Why creative, not bidding, is limiting PPC performance – To scale PPC, fix creative fatigue, increase asset volume, and test faster for improved performance.
How to optimize news content for today’s social-first Google SERP – Adapt your content strategy for visibility across SERP features and Discover to enhance engagement.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: February 13, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Where are those Google Search Console features announced months ago? Google Ads now shows product eligibility across campaigns. Google’s John Mueller recommends you have visible anchor text for your links. Google Ads has a new section for recommended experiments. Bing is testing underlining names and pricing in Shopping Ads. And I posted the weekly SEO video recap…
Source:
Search Engine Roundtable
New Google Search Console Features Delayed?
Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.
Source:
Search Engine Roundtable
Video: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live
This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT. Google Ads has new ad units for retailers in AI Mode. Veo 3 is now in Google Ads Asset Studio. Google launched UCP-powered checkout in AI Mode. Google Search Console still hasn’t fully rolled out those new features they showed off months ago. Google released an early preview of WebMCP. OpenAI rolled out ChatGPT ads with user ad controls…
Source:
Search Engine Roundtable
Technical SEO
4 Tools For TikTok Trend Research
TikTok trend research tools like Exploding Topics can help you better connect with your audience and find a new user base through short-form video.
Source:
Unknown Source
Google Recommends You Focus On Visible Anchor Text For Links
Google’s John Mueller said he still recommends you have visible anchor text for your links in order to "provide more context for search engines." Don’t just use title elements in the link attribute; make sure the link has actual visible anchor text.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Why Export GA4 Data to BigQuery?
Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.
Source:
moz (en-US)
AI and Machine Learning in SEO
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Source:
Search Engine Land
Content Marketing and Strategy
How to optimize news content for today’s social-first Google SERP
Google blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
Source:
Search Engine Land
Career Development and Industry Trends
Andrea Cruz talks about turning client pressure into growth
Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.
Source:
Search Engine Land
User Experience and SEO Optimization
SEO leaders: stop chasing rankings, start building visibility systems
Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
Source:
Search Engine Land
Why creative, not bidding, is limiting PPC performance
Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
Source:
Search Engine Land
Bing Testing Underlining Name & Price In Shopping Ads Carousel
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Source:
Search Engine Roundtable
Google Ads Recommended Experiments Section
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Source:
Search Engine Roundtable
Google Ads Product Eligibility Across Campaigns
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.
Source:
Search Engine Roundtable
Job Postings
Job Postings
2/13/2026
Technical Product Manager
Job Description DeepSee delivers an open and flexible agentic platform to accelerate AI adoption for financial services in front, middle, and back-office operations. Our cloud-based platform seamlessly integrates with existing bank architectures, whether theyre just starting their AI transformation journey or looking to enhance existing in-house capabilities with Agentic AI solutions. With DeepSees pre-trained & […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
2/13/2026
Digital Marketing Manager (SEO, Content, Social)
Digital Marketing Manager The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
2/13/2026
Manager, Digital Marketing (SEO/SEM, Growth)
About Us HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers […]
Job Postings
2/13/2026
Digital Marketing Manager (SEO/SEM, CRM)
Join the Team Behind the World’s Leading Class Management Software! Who We Are At iClassPro, we’re more than just a software company — we’re on a mission to help gym, swim, dance, and cheer businesses spend less time managing and more time doing what they love: coaching, teaching, and building strong communities. Our class management […]
Source:
In-house SEO jobs – SEOjobs.com














