SEO Daily News Recap for Friday, July 17, 2026
Organic SEO & Search News
Google says AI Search features send billions of clicks to websites each week – Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly. (Source: Google)
Top Stories roll out in Google AI Overviews – This is now live in the United States for mobile users and will expand to more in the future. (Source: Google)
How to report SEO results executives actually care about – If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value. (Source: Unknown)
Paid Search & Platform Innovations
Google Ads smart bidding update is raging in the PPC community – The PPC community has been abuzz over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. (Source: Unknown)
Bing Testing Black Magnifying Glass Icon In Search Bar – Microsoft Bing is testing using a black colored magnifying glass in the search bar and box, instead of a gray or black outlined icon. (Source: Bing)
Google Ads Making Broader Smart Bidding Updates? – There is speculation that the upcoming change in Google Ads bidding could be broader than initially communicated. (Source: Unknown)
General Digital Marketing
Heather Robinson talks about a £50 PPC ad that cost £1,000 – A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters. (Source: Unknown)
Meta Business Agents are here. Marketers should pay attention – Discover how Meta’s AI agents turn messaging into a powerful sales and service channel, potentially bypassing the need for customers to visit your website. (Source: Unknown)
Video: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps – Recap of recent updates including Google Search ranking volatility, Bing penalties, Google Images anniversary, and more. (Source: Unknown)
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Top Stories roll out in Google AI Overviews
This is now live in the United States for mobile users and will expand to more in the future.
Source:
Search Engine Land
Daily Search Forum Recap: July 17, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads smart bidding update is ragging in the PPC community…
Source:
Search Engine Roundtable
Bing Testing Black Magnifying Glass Icon In Search Bar
Microsoft Bing is testing using a black colored magnifying glass in the search bar and box. This is instead of a gray or black outlined icon, the test is a fully colored in icon.
Source:
Search Engine Roundtable
Google Maps Turn Off OpenTable Reservations
Google has removed its help document named "Make OpenTable reservations in Google Maps" yesterday. It looks like that implies that Google Maps removed the integration it has with restaurant listings and making reservations with OpenTable.
Source:
Search Engine Roundtable
Video: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps
This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary…
Source:
Search Engine Roundtable
Technical SEO
Google StoreBot Accessibility Issues Help Doc Updated
Google has updated the help document named How to fix: Google StoreBot crawler can’t access your in-store product page. The document has a number of big updates with a lot of clarifications including the user-agents, checking robots.txt, blocking IP addresses, page speed issues, reprocessing and how long it takes for your landing pages to be reprocessed.
Source:
Search Engine Roundtable
Google Renames NotebookLM Useragent To Google-GeminiNotebook
As many of you know, Google has user-triggered fetchers including Google-NotebookLM. But with NotebookLM being renamed to Gemini Notebook, Google had to update the user agent name of Google-NotebookLM to Google-GeminiNotebook.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
Source:
Search Engine Land
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Source:
Search Engine Land
User Experience and SEO Optimization
How to report SEO results executives actually care about
If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
Source:
Search Engine Land
Heather Robinson talks about a £50 PPC ad that cost £1,000
A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters.
Source:
Search Engine Land
How ad platforms count and report conversions differently
Your ad platforms don’t have to agree to be useful. Learn what different attribution methods are actually telling you.
Source:
Search Engine Land
Google Ads Making Broader Smart Bidding Updates?
The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding update than what Google communicated.
Source:
Search Engine Roundtable













