SEO Daily News Recap for Friday, July 18, 2025
Organic SEO & Search News
Google Says Login Service Pages Are Hard To Rank In Search – Google’s John Mueller acknowledged the difficulty of ranking service-oriented login pages in search results, particularly for pages allowing users to access analytics or billing information. This poses a challenge for businesses aiming to optimize their login pages for visibility on Google and Bing.
Google Business Profile Check Edit Status – Google introduces a new feature allowing users to track the status of their edits on Google Business Profiles. This enhancement provides businesses with greater transparency and control over their local listing information.
Bing Testing Sitelinks With Light Gray Underlines – Bing experiments with displaying sitelinks featuring light gray underlines in search results. This alteration could potentially impact the visibility and click-through rates of Bing search results for users.
Paid Search & Platform Innovations
Google Ads Rolling Out Smart Bidding Exploration To Some – Google Ads unveils its latest Smart Bidding Exploration update to select advertisers, marking a significant advancement in bidding capabilities. This update promises to enhance bidding strategies and performance for advertisers on the platform.
Google AI Overviews For Movie Related Queries – Google introduces AI Overviews for movie-related queries, offering users a new way to access information about movies directly in search results. This feature demonstrates Google’s continued efforts to enhance user experience through AI-driven search enhancements.
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6) – Analysis reveals the prevalence of AI Overviews in different search result positions, shedding light on the distribution and impact of these AI-driven search features on user engagement and click-through behavior.
General Digital Marketing
Top 11 Software Development Trends (2025 & 2026) – A comprehensive overview of the top software development trends expected to shape the industry in the upcoming years, providing valuable insights for businesses and developers seeking to stay ahead of evolving technological landscapes.
The Future of Social Media (2025-2027) – Exploring the evolving landscape of social media platforms, e-commerce opportunities, and search optimization strategies that will influence the trajectory of social media marketing in the coming years, offering a glimpse into the future of digital engagement.
The Great Decoupling of Clicks and Impressions — Whiteboard Friday – Delving into the phenomenon of the “Great Decoupling” observed in Google Search Console data, highlighting the shifting dynamics between clicks and impressions driven by changing user behavior influenced by AI technologies, and implications for website strategy and performance.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: July 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says ranking login pages are a challenge. Google Business Profiles has a new way to check the status of your edits. Google AI Overviews can show up for movie queries. Google Ads is rolling out smart bidding exploration for tROAS. Bing is testing sitelinks with light gray underlines. Google Analytics had a real time reporting bug. And I posted my weekly SEO video recap…
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Search Engine Roundtable
Video: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses
Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini 2.5 Pro and Deep Search but you need to pay…
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Search Engine Roundtable
Analyzing pages that improved following the June 2025 core update – Marie Haynes
Let’s take a look at some sites and pages that saw nice improvements following Google’s June 2025 Core Update. We’ll look at specific queries that improved and see if we can determine why Google’s new systems found them helpful. I recently speculated that Google’s new breakthrough in vector search called MUVERA will help Google do […]
Bing Testing Sitelinks With Light Gray Underlines
Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don’t have any underline at all – but here Bing is testing this.
Source:
Search Engine Roundtable
Google AI Overviews For Movie Related Queries
Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since I don’t typically search for movies. However, I’ve been told it’s new by a number of sources.
Source:
Search Engine Roundtable
Technical SEO
Google Says Login Service Pages Are Hard To Rank In Search
Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be hard to rank well in Google and Bing Search.
Source:
Search Engine Roundtable
Top 11 Software Development Trends (2025 & 2026)
We have gathered the top 11 software development trends that are bound to thrive in the coming years.
Source:
Unknown Source
6 Best Trend Spotting Websites (2025)
Trend spotting lets you discover new trends super early on — before competitors. We review five of the top trend spotting websites (for all industries).
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Unknown Source
The Future of Social Media (2025-2027)
Discover how new platforms, e-commerce opportunities, and search optimization will shape social media in the coming years.
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Unknown Source
Share of Search in 2025: How to Measure Visibility in SERPs and LLMs
Share of search is an important data point for assessing your brand health in 2025—our guide explains how to calculate this metric (and its equivalent for LLM search engines).
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Unknown Source
Local SEO
Google Business Profile Check Edit Status
Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what the status of that change is for your Google local listing, now you can.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
How often do AI Overviews show in different SERP positions? We analyzed 10M SERPs with AI Overviews to find out.
User Experience and SEO Optimization
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to the Great Decoupling. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy.
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Rolling Out Smart Bidding Exploration To Some
Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade."
Source:
Search Engine Roundtable
Job Postings
Job Postings
7/18/2025
SEO & Growth Marketing Specialist ~ Rezolve Ai ~ Remote (US/CAN)
Who we are Rezolve Ai (NASDAQ: RZLV), is redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, we empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions of GroupBy and Bluedot, Rezolve is accelerating innovation at the intersection of AI, […]
Source:
Mid Level SEO Jobs – SEOjobs.com
Job Postings
7/18/2025
Growth Marketer (SEO, PPC, CRO) ~ WhatConverts ~ Remote (US)
Build Campaigns. Drive Trials. Own the Funnel. Growth Marketer Location: Fully Remote (USA) About WhatConverts WhatConverts is a B2B SaaS company specializing in marketing attribution and lead-tracking solutions. We empower businesses to make data-driven decisions by providing deep insights into their marketing campaigns and helping them understand what drives conversions. As a remote-first company, we […]
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In-house SEO jobs – SEOjobs.com