Daily Search Forum Recap: July 25, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing extended and continued heated Google search ranking volatility post Google core update. ChatGPT may be stealing Google’s search results. Google launched Web Guide in Search Labs. Google Ads RSAs now show click and conversion data. Google launched virtual try-on and customized price alerts. And I posted my weekly SEO video recap…

Source:
Search Engine Roundtable

Google Search Ranking Volatility Remains Heated

As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well, that volatility continues and it is not just the tools but the chatter within the industry is super high right now.

Source:
Search Engine Roundtable

Video: Google Post Core Update Volatility, AI Overviews Kills Clicks, Google Ad Revenue Climbs & More SEO and PPC

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS.txt file. Is OpenAI stealing Google’s search results…

Source:
Search Engine Roundtable

ChatGPT Using Google Search Index

I am seeing numerous tests now that seem to prove that OpenAI’s ChatGPT search feature is using Google Search’s index or search results page to serve its own search results.

Source:
Search Engine Roundtable

TikTok User Age, Gender, & Demographics (2025)

Up-to-date data on TikTok user and creator demographics, including statistics on age, gender, and location.

Source:
Unknown Source

7 Strategies to Rank in ChatGPT Search

Learn to rank in ChatGPT search with tactics that drive brand mentions and & citations.

Source:
Unknown Source

Should We Optimize for AI Mode?

Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

Source:
moz (en-US)

Google AI Overviews For Lyrics Explanations

Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview with its answer.

Source:
Search Engine Roundtable

Google Web Guide Search Labs Using Gemini To Organize Your Web Results

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, "Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web."

Source:
Search Engine Roundtable

The Long-Term Impact of Digital PR on SEO Success: +124% (+252k) Increase in Monthly Organic Sessions

Discover how five brands used strategic digital PR to drive 124% average growth in organic traffic; with real data, results, and the lessons that made it work.

Source:
Digitaloft

How to calculate your brand’s (or category’s) total organic revenue potential

Learn how to calculate your brand’s (or category’s) total organic revenue potential; the most valuable number you’re probably not using.

Source:
Digitaloft

Google Launches Virtual Try-On & Customized Price Alerts

Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify an amount that will trigger the alert.

Source:
Search Engine Roundtable

Google Ads RSAs With Click & Conversion Data

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just showing "good" or "bad" labels per headline.

Source:
Search Engine Roundtable

Search Engine Optimization & Sales Associate ~ Wound Centrics ~ Remote (USA)

Job Details Remote – Lubbock, TX MD Billing Specialist – LUBBOCK, TX Fully Remote 4 Year Degree Description MD Billing is building the future of healthcare automation. Our Intelligent Systems & Development division creates cutting-edge software products powered by LLMs, workflow automation, and AI. We’re a small, focused team that moves fast, builds practical solutions, […]

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Entry Level SEO Jobs – SEOjobs.com