SEO Daily News Recap for Friday, May 9, 2025
Organic SEO & Search News
Google Search Stops 20X More Scammy Pages: Google announced a significant increase in its ability to detect and eliminate scammy pages in search results, reducing these scams by over 80% through advancements in AI-powered detection systems.
Google Ads With Follower Counts: Google Ads is experimenting with displaying follower counts for Facebook profiles within search ads, a feature previously tested for organic results, now making its way to sponsored listings.
Google On How To Use Country & Language Parameters: Google shared insights on using country and language parameters in search URLs to customize results based on specific languages and countries, offering a quicker way to access targeted search outcomes.
Paid Search & Platform Innovations
Microsoft Bing Tests Next/Prev Pagination: Bing is trialing a new pagination format in search results, replacing traditional page numbers with “Next” and “Prev” buttons for improved navigation.
Google AdSense Auto Optimize Now On Site Level: Google AdSense introduced site-level configuration for the Auto Optimize feature, enhancing optimization capabilities and making it more accessible to publishers.
General Digital Marketing
Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop: Recent events include Google ranking volatility, a creator summit in Washington, D.C., and reports of declining Google searches in Apple Safari, indicating dynamic shifts in the digital landscape. Additionally, insights on the right timing for SEO implementation were shared in a recent Whiteboard Friday video, addressing crucial considerations for businesses looking to enhance their online presence.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: May 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search says it stops 20 times more scammy pages in Search. Google Ads is testing showing follower counts. Google AdSense auto optimize is now on the site level. Google showed how to use country and language parameters in Google Search. Bing is testing new next / previous pagination. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
Search News Buzz Video Recap: Google Volatility, D.C…
Source:
Search Engine Roundtable
Video: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
For the original iTunes version, click here.
It’s been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari…
Source:
Search Engine Roundtable
Technical SEO
Microsoft Bing Tests Next/Prev Pagination
Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.
Source:
Search Engine Roundtable
International SEO
Google On How To Use Country & Language Parameters In Google Search
Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Search Stops 20X More Scammy Pages
Google said it is now able to catch "20-times the number of scammy pages," that it did in the past, leading to a reduction of "these scams by more than 80% in Search." Google credits investments in AI-powered scam detection systems and improved scam classifiers.
Source:
Search Engine Roundtable
Career Development and Industry Trends
When should you do SEO?
Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus…
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Google AdSense Auto Optimize Now On Site Level
Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.
Source:
Search Engine Roundtable
Google Ads With Follower Counts
Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.
Source:
Search Engine Roundtable
Job Postings
Job Postings
5/9/2025
Backlink Manager ~ SEO for Ecommerce ~ $3-4k/month ~ Remote (UK)
We’re looking for an experienced Backlink Manager to join our team in a full-time, long-term role. This is a fully remote position that offers flexibility but requires strong communication, consistency, and a deep understanding of what makes a quality backlink. CompensationSalary range: $3,000 – $4,000 per month (paid bi-weekly). Why You’ll Love Working With Us […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
5/9/2025
SEO Manager ~ Ripple ~ Hybrid (Miami, US)
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the […]
Source:
SEO Content Jobs – SEOjobs.com
Job Postings
5/9/2025
Associate Director, Website Strategy & SEO ~ Momentive ~ Remote (US)
Overview We are seeking a Associate Director of Website Strategy and SEO (Remote) to join our growing team! Responsibilities & Qualifications Position Summary We’re seeking a collaborative, data-oriented Associate Director of Website Strategy & SEO to oversee strategic direction and on-going management of web / digital experiences across the Momentive Software portfolio. This is a […]
Source:
SEO Content Jobs – SEOjobs.com
Job Postings
5/9/2025
SEO Manager ~ Deliveroo ~ Hybrid (London, UK)
About the Role We are looking for a dynamic and results-driven SEO Manager to join the User Growth Tech team at Deliveroo. You will define and execute our global consumer SEO strategy across search engines, app stores, and AI platforms globally. You will ensure our websites and apps are easily discoverable and optimised across all […]
Source:
SEO Content Jobs – SEOjobs.com
