SEO Daily News Recap for Friday, October 10, 2025
Organic SEO & Search News
Google Business Profiles introduces new feature to report review extortion scams: Google Business Profiles now offers a new way to report negative review extortion scams, providing users with guidance on how to handle such situations effectively.
Google Analytics detects surge in organic search traffic: Despite Search Console showing no increase, Google Analytics has reported a significant surge in organic search traffic for several websites, prompting discussions on the potential reasons behind this inconsistency.
Google Voice Search powered by Speech-to-Retrieval (S2R) technology: Google’s Voice Search feature has been upgraded to utilize Speech-to-Retrieval technology, improving speed and accuracy in delivering search results directly from spoken queries.
Paid Search & Platform Innovations
Google Ads introduces Missed Growth Opportunities Report: Google Ads users can now access a new section highlighting missed growth opportunities, providing insights into potential campaign performance improvements with adjusted bids and budgets.
Microsoft Advertising offers tips on optimizing for AI Search: A post on the Microsoft Advertising blog details strategies for optimizing content to align with AI-driven search answers, shedding light on the evolving landscape of search engine technologies.
Instant Checkout feature enhances commerce in ChatGPT: ChatGPT’s Instant Checkout feature enables seamless in-chat purchases and personalized shopping experiences powered by AI technology, fostering a more convenient shopping environment for users.
General Digital Marketing
Google clarifies Misrepresentation policy for Shopping Ads: Google has updated its Misrepresentation policy for Shopping Ads, providing clearer guidelines on compliance, delivery, and returns to assist advertisers in creating transparent and trustworthy ad experiences.
Google Search designated with ‘strategic market status’ by CMA: The strategic market status designation of Google Search could potentially impact how advertisers engage with search and search ads, leading to shifts in visibility, measurement, and competition within the digital advertising landscape.
The rise of Context Engineering in AI development: Context engineering is gaining traction as a crucial approach in AI design, with million-token context windows showcasing diminishing returns and shaping the future trajectory of AI development strategies.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google updates Misrepresentation policy for Shopping Ads and free listings
Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.
Source:
Search Engine Land
CMA designates Google Search with ‘strategic market status’
Thid designation of Google Search could reshape how advertisers buy, measure, and compete for visibility across search and search ads.
Source:
Search Engine Land
Daily Search Forum Recap: October 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Business Profiles has a new way to report review extortion scams. Google Analytics is showing a surge in organic search traffic for some sites, but Search Console is not showing it. Google Voice Search is now powered by Speech-to-Retrieval SR2. Google Ads has a new missed growth opportunities report. Microsoft posted a how to optimize for AI Search on its ad blog…
Source:
Search Engine Roundtable
Google Analytics Showing Surge In Organic Search Traffic But Search Console Flat
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
Source:
Search Engine Roundtable
Google Business Profile New Report Negative Review Extortion Scams
Google has published a new help document on the topic of Google Business Profile negative review extortion scams. The document explains what they are, how to report the scam, what to expect and more importantly, what not to do.
Source:
Search Engine Roundtable
Video: Google Search Ranking Volatility, AI Mode Expands Again, Business Profiles Insights, Bing Places Updates & Google and Microsoft Ad News
For the original iTunes version…
Source:
Search Engine Roundtable
Technical SEO
Google Voice Search Now Using Speech-to-Retrieval (S2R)
Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to "gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search for everyone."
Source:
Search Engine Roundtable
Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Source:
Search Engine Land
SEO Tools and Data Analysis
The Latest Cyber Monday Statistics (2025)
How much revenue do retailers pull in on Cyber Monday? Here’s a breakdown of the most recent Cyber Monday, including the latest discount and shopping trends.
Source:
Unknown Source
Context Engineering Rises as Million-Token Context Windows Show Diminishing Returns
Context engineering is growing in popularity as an AI design and prompting approach. This trend will likely shape the future of AI development.
Source:
Unknown Source
AI and Machine Learning in SEO
Inside Google’s AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search)
Robby Stein on Google’s AI comeback: Gemini hits #1 beating ChatGPT, why AI is expanding the pie for search, and his frameworks behind two billion-user products
Source:
Lenny’s Newsletter
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
Source:
Search Engine Land
Career Development and Industry Trends
Ayisha Yousef talks turning Black Friday fails into lessons
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
Source:
Search Engine Land
E-commerce and Affiliate SEO
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads now flags low-quality images
Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.
Source:
Search Engine Land
Microsoft Ad Blog Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.
Source:
Search Engine Roundtable
Google Ads Missed Growth Opportunities Report
Google is testing a new section within the Google Ads advertising console named "Missed Growth Opportunities." This section shows you the "performance you could’ve achieved in the last year if you’d adjusted your bids and budgets for campaigns with growth opportunities," according to Google.
Source:
Search Engine Roundtable
Job Postings
Job Postings
10/10/2025
Technical SEO Manager ~ Seer Interactive ~ $75,000-$95,000 per year ~ Remote (USA)
Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities – our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
10/10/2025
GEO Expert ~ Peec AI ~ €85K – €110K + equity ~ In-Office ~ Berlin (DE)
What you’ll do Own SEO and GEO for the Peec AI brand and website Do research on GEO and share your learnings (on social media, blogs, etc.) Use our product every day and share feedback with the Product team Collaborate with our Data Scientists and AI Researchers to discover new optimization techniques Collaborate with our […]
Job Postings
10/10/2025
SEO Manager ~ Minted ~ $93,274-$156,951 ~ Remote (USA)
The Role: Minted is seeking an experienced and forward-thinking SEO Manager to manage, execute and evolve its organic search strategy. This role will be critical in helping Minted adapt to the changing landscape of Google search, AI-powered platforms and the growing role of structured content in driving discoverability. The SEO Manager will analyze, strategize, execute […]
Source:
In-house SEO jobs – SEOjobs.com