SEO Daily News Recap for Friday, October 31, 2025
Organic SEO & Search News
Google VP: SEO and AI search optimization have ‘a lot of overlap’ – Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein. Building AI Infra at Cloudflare – Dane Knecht (CTO, Cloudflare) – Cloudflare has retained exceptional talent, continued shipping products at a rapid scale even as they’ve grown to a $70B+ valuation, and are positioned as a key developer platform for the agentic era with Workers. Daily Search Forum Recap: October 31, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The rise and fall of FAQ schema – and what it means for SEO today – Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
Paid Search & Platform Innovations
Google says Google Ads is not going away, in this AI world. Google’s Robby Stein said traditional SEO overlaps mostly with AI Mode SEO. Google Ads has a new overview report for cross campaign metrics. Google Merchant Center promotions section has a download option. Bing is testing see more links in the image snippet carousel.
Google’s Robby Stein: Ads aren’t going away in AI search – Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries. Microsoft Bing Snippet Image Carousel With See More Link – Microsoft is testing a “see more” link within the Bing Search image carousel on search result snippets.
General Digital Marketing
Video: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility – This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about… How to monitor your website’s performance and SEO metrics – After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: October 31, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says Google Ads is not going away, in this AI world. Google’s Robby Stein said traditional SEO overlaps mostly with AI Mode SEO. Google Ads has a new overview report for cross campaign metrics. Google Merchant Center promotions section has a download option. Bing is testing see more links in the image snippet carousel. Plus, I posted the weekly SEO video recap. Finally…
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Search Engine Roundtable
Microsoft Bing Snippet Image Carousel With See More Link
Microsoft is testing a "see more" link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes it will show product results and sometimes it won’t show at all.
Source:
Search Engine Roundtable
Video: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility
This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about…
Source:
Search Engine Roundtable
Technical SEO
How to Measure Your Brand Sentiment in LLMs
Learn how to measure brand sentiment in LLMs like ChatGPT and Claude. Track AI mentions, analyze positioning, and improve your brand’s AI visibility.
Source:
Unknown Source
Vibe-coding a kid-friendly AI fortune teller for your Halloween festivities | Marco Casalaina (Microsoft VP)
Watch now | 🎙️ Learn how to quickly build a mobile fortune teller app using GitHub Spark that generates kid-friendly, humorous predictions perfect for neighborhood Halloween festivities
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Lenny’s Newsletter
The rise and fall of FAQ schema – and what it means for SEO today
Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
Source:
Search Engine Land
SEO Tools and Data Analysis
How to monitor your website’s performance and SEO metrics
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
Source:
Search Engine Land
AI and Machine Learning in SEO
Google VP: SEO and AI search optimization have ‘a lot of overlap’
Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.
Source:
Search Engine Land
Robby Stein Of Google On SEO For AI Mode & AI Overviews
Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up in these Google AI responses. Robby Stein essentially said there is a lot of overlap between normal SEO for web search but the key difference are the "the kinds of questions" people ask AI versus traditional search.
Source:
Search Engine Roundtable
Career Development and Industry Trends
Building AI Infra at Cloudflare – Dane Knecht (CTO, Cloudflare)
Watch now | Cloudflare has retained exceptional talent, continued shipping products at a rapid scale even as they’ve grown to a $70B+ valuation, and are positioned as a key developer platform for the agentic era with Workers.
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Software Snack Bites
E-commerce and Affiliate SEO
Google Merchant Center Promotions Download Option
Google seems to have added a download option to the Google Merchant Center promotions section. when creating promotions in Google Merchant Center, the download button will be on the bottom right of the screen.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Not Going Away With Google Search Changing
Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. He explained how to do SEO for AI Mode and he was crystal clear that Google Ads is not going away with the release of these new AI features.
Source:
Search Engine Roundtable
Google’s Robby Stein: Ads aren’t going away in AI search
Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.
Source:
Search Engine Land
Google Ads Overview Cross Campaign Metrics
Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.
Source:
Search Engine Roundtable
Job Postings
Job Postings
10/31/2025
SEO Specialist (Expert Marketplace) ~ Averi ~ Remote (USA)
Description About Averi Averi is the AI Marketing Workspace – a human-led, AI-powered platform that runs the entire growth engine end-to-end. We’re building a new way to scale marketing: combining the speed of AI with the creativity, discernment, and expertise that humans bring to the table. Customers simply enter an objective in natural language, and […]
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In-house SEO jobs – SEOjobs.com
Job Postings
10/31/2025
Expert SEO Strategist ~ Typeform ~ $140,000 – $190,000 ~ Remote (USA)
Who we are Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. Who […]
Job Postings
10/31/2025
(Contract) Content Editor/Manager ~ AUQ.io ~ $600-1k/client ~ Remote (US)
Hi, thank you for your interest! Job Summary: Our agency ( AUQ.io ) is looking for an content editor to join the team on a freelance basis. With the long term expectation of managing between 3 to 8 clients. It’s a great opportunity for someone who has an advanced understanding of how to: Plan and edit […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
10/31/2025
(Contract to Hire ) Local SEO Manager ~ Private ~ $40–$50/hr ~ Remote (US)
About the Role: Our digital marketing agency helps multi-location service brands grow visibility and leads across dozens of markets. Our flagship client has 35+ locations in the home-services space, and we’re expanding our SEO team. We’re looking for a hands-on SEO Manager who can audit, optimize, and scale — not just execute checklists. You’ll lead […]
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SEO Agency Jobs – SEOjobs.com
