Daily Search Forum Recap: September 19, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Chrome now has Google AI Mode embedded within. Google AI Overviews citation cards are being tested at the bottom. Google is testing a new AI Shopping tab. Google what people are saying can show the red live label. Microsoft is testing new Bing local pack map interfaces. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Google AI Mode Coming To Chrome Address Bar

Google announced that AI Mode will be coming to the Chrome address bar, Omnibox…

Source:
Search Engine Roundtable

Google What People Are Saying With Red Live Label

We’ve covered the What people are saying carousel and section within the Google Search results. We’ve covered the red live label for news stories. We are now seeing the two combined.

Source:
Search Engine Roundtable

Google Testing AI Shopping Tab

Google seems to be testing renaming the Shopping tab in Google Search from Shopping to "AI Shopping." Maybe the results in the new AI Shopping tab are more AI-driven?

Source:
Search Engine Roundtable

Video: Google Killed Tracking Tools, Impressions Dive, Ads Bug Overwhelms & AI Summaries Over Links

For the original iTunes version…

Source:
Search Engine Roundtable

Google AI Mode Coming To Chrome Omnibox

Google announced that AI Mode will be coming to the Chrome address bar, Omnibox, soon. This means you can type in long queries and then select AI Mode to enter the AI Mode experience directly. Plus, you will be able to search the page you are on, using the Chrome Omnibox and get an AI Overview, where you can do follow-up questions in AI Mode.

Source:
Search Engine Roundtable

Microsoft Testing Bing Local Pack & Maps Interfaces

Microsoft is testing various interfaces for the Bing Search local pack results and map. I spotted four different interfaces, some with the map on the page, some without. Some in a list view, some in a card view.

Source:
Search Engine Roundtable

Why Global Sites Amplify Technical Errors and Steps to Prevent This

Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.

Source:
Search Engine Land

The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

What’s changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited.

Source:
moz (en-US)

AI hype vs. SEO reality: What actually drives leads and revenue

AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.

Source:
Search Engine Land

AI progress stalls for SEO tasks despite wave of new models

Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.

Source:
Search Engine Land

Google AI Overviews With Citation Cards At Bottom

Google is testing placing the citation cards/boxes at the bottom of the AI Overviews, instead of on the right-hand side, on the desktop search interface. This requires you to scroll to click on the sources and links for those AI Overviews.

Source:
Search Engine Roundtable

LLM Visibility: What It Is and How to Optimize for It

If your brand isn’t appearing in ChatGPT, Claude, or AI search results, you’re missing customers. Learn 7 proven tactics to boost LLM visibility now.

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SEO Blog by Ahrefs

Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust

Source:
Search Engine Land

Microsoft Ads launches Supplemental Feeds to streamline product updates

Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.

Source:
Search Engine Land

Google warns DOJ ad-tech remedies would hurt publishers, advertisers

The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.

Source:
Search Engine Land

Broad match drives higher revenue per conversion – but at a cost: Study

An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.

Source:
Search Engine Land

Content Manager (SEO) ~ Somewhere ~ Remote (USA)

About role: We’re looking for a proactive, AI-savvy Content Manager with a strong technical foundation and a passion for creating high-impact content. This role is ideal for someone who thrives at the intersection of content strategy, SEO, and technology and who can communicate effectively with both marketing and engineering teams.You will serve as the bridge between our […]

Source:
SEO Agency Jobs – SEOjobs.com

(Contract) SEO Strategist ~ Masse ~ $60,000-$72,000 ~ Remote (WW)

We’re Hiring: Strategist (x2) @ Masse How to Apply You can apply by filling out this (very short) form: https://airtable.com/appwXB9HSo8RgWvcL/shrWBHeJzG7R4ULvo   Who We Are Masse is a fast-growing SEO agency, offering our highly-effective “Content at Scale” SEO campaigns to ambitious tech companies focused on the extreme cutting-edge of tech like AI and Robotics. We’ve refined […]

Source:
SEO Agency Jobs – SEOjobs.com

Strategist, SEO ~ Amsive ~ Hybrid, New York (US)

**US Residents Only** At Amsive, we’re more than just a performance marketing agency; we’re a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We’re a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We […]

Source:
SEO Agency Jobs – SEOjobs.com

Senior SEO Manager ~ Alley ~ 90k+ ~ Remote (US)

At Alley, we’re always pushing boundaries to deliver exceptional digital experiences. As part of our mission to grow and innovate, we’re launching a dedicated SEO service offering to complement our existing web design and development capabilities. The Senior SEO Manager will spearhead Alley’s new SEO service offering, driving strategy, execution, and growth. This is a […]

Source:
SEO Agency Jobs – SEOjobs.com

SEO & AI Optimization Manager ~ Cority ~ Remote (Canada)

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works. The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com. We’re seeking a results-drivenSEO & […]

Source:
Technical SEO Jobs – SEOjobs.com

SEO Manager at Domain (part of CoStar Group) – The SEOFOMO Hub

At Domain (now part of CoStar Group) we are looking for an experienced and driven SEO Manager to join our growing team and play a pivotal role in helping Australians discover property through organic search. Reporting to the Head of SEO, you will be responsible for driving organic traffic to key websites including Allhomes.com.au, CommercialRealEstate.com.au <a href="https://hub.seofomo.co/job/seo-manager-at-domain-part-of-costar-group/" class="more-link">…<span class="screen-reader-text"> SEO Manager at Domain (part of CoStar Group)</span></a>

Source:
The SEOFOMO Hub