Daily Search Forum Recap: September 5, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apple will be updating Apple Intelligence, Siri…

Source:
Search Engine Roundtable

Bing Maps Beta

Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of it.

Source:
Search Engine Roundtable

Video: Monopoly Google Won’t Be Broken Up, FastSearch For Grounding, Apple Search World Knowledge Answers and more

This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also has FastSearch, a faster search technology used for grounding. Google court docs also note search use of user interactions, user data, Chrome data, and also discuss the search index, spam scores, PageRank, Glue, and more. Google said crawling changes are independent of big Google updates. Google’s Danny Sullivan spoke at WordCamp. I posted the Google webmaster report for September. Apple may be releasing a massive upgrade to Apple Search, Siri, and Apple Intelligence…

Source:
Search Engine Roundtable

How to Resolve Duplicate Content

Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates? And most importantly, how do I resolve these issues? Find the answers to all these questions and more in this week’s…

Source:
moz (en-US)

9 Google Business Profile Verification Tips That Will Save Your Sanity

If you’ve ever tried to verify a Google Business Profile (GBP) and felt like you were being hazed by a robot, you’re not alone. The process can be confusing, inconsistent, and just plain weird.

Source:
Sterling Sky Inc

Google Local Panel With Weird Directory Card

We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I am not sure what this thing is, it was spotted by Stephen White and it shows a website card from a third-party site, like a directory.

Source:
Search Engine Roundtable

SEO in the age of AI: Becoming the trusted answer

Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.

Source:
Search Engine Land

Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers

Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp. Bloomberg reported Apple planning to launch its own artificial intelligence-powered web search tool next year, integrated into the Siri voice assistant. Apple is also reportedly working with Google on this.

Source:
Search Engine Roundtable

How generative engines define and rank trustworthy content

From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.

Source:
Search Engine Land

EU Fines Google $3.5 Billion & Must Divest Part Of Ad Business

The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google is required to divest part of its ad-tech business.

Source:
Search Engine Roundtable

EU fines Google $3.5 billion over anti-competitive ad-tech business

Google may be forced to divest its ad-tech business, but Google will appeal.

Source:
Search Engine Land

Google Ads API Updates Expected Monthly In 2026

Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.

Source:
Search Engine Roundtable

Google Ads To Allow Mature Cosmetic Procedures

Google Ads will soon allow advertisers to place ads for "Mature Cosmetic Procedures." This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate body parts.

Source:
Search Engine Roundtable

AI in Customer Service: How it’s Used and What’s Next (2025-2026)

Machine learning, generative AI, and AI agents are all transforming the way that customer support teams work and connect with users. Learn what’s popular now—and what tech you need to become familiar with, fast.

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Unknown Source

Organic Growth Strategist ~ Omniscient Digital ~ $80,000-100,000 ~ Remote (WW)

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe […]

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SEO Agency Jobs – SEOjobs.com

SEO Specialist ~ Optimum7 ~ Remote (USA)

SEO Specialist (Miami, Remote) Optimum7 is a marketing-focused digital agency driven by a relentless pursuit of growth and innovation in eCommerce solutions. Led by our founder, Duran Inci, who brings over 20 years of expertise in digital marketing and web development, we are a dynamic team fueled by curiosity and a hunger for results. Headquartered […]

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SEO Agency Jobs – SEOjobs.com

Lead SEO Strategist ~ 829 Studios ~ Remote (USA)

As a Lead SEO Strategist, you’ll be responsible for managing relationships with high-profile key clients, curating unique growth strategies, and executing technical, on-page, and off-page optimizations. An ideal candidate for this role will be expected to be well-versed in various types of comprehensive research, including search and traffic trends, industry and competition analyses, as well […]

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SEO Agency Jobs – SEOjobs.com