SEO Daily News Recap for Monday, April 21, 2025
Organic SEO & Search News
Threads Prompts Users to Add Topics of Interest to Their Profiles – A new way to help creators gain more followers in the app.
Bluesky Adds Verification Checkmarks for Approved Users – Bluesky’s trying a different approach to scaling its verification process.
Which Countries Have Invested the Most into AI Development [Infographic] – A look at which countries are putting the most into AI development.
X Experiments With Updated Video Playback UI – X continues to refine its video display tools.
A Guide to Reels Ads [Infographic] – Some handy pointers for your Reels promotions.
Instagram Implements Expanded AI Age Checking, New Parent Prompts – Expanded age checking from Meta, as it looks to advanced its AI age verification process.
Paid Search & Platform Innovations
Microsoft Copilot Merchant Program – Microsoft launched the Copilot Merchant Program to enhance product visibility and customer acquisition.
Bing Webmaster Tools To Streamline Email Notifications – Streamlining Bing Webmaster Tools notifications to reduce overwhelm for users.
U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024 – IAB and PwC report shows significant growth in search ad revenue.
Google First Live Demo Of Android AR Glasses – Google showcases its AR glasses with Gemini at TED 2025 event.
Google Drops Event Rich Results Carousel On Desktop – Changes in Google search results impact event rich results on desktop.
General Digital Marketing
Introducing How I AI – Claire Vo hosts a new show focusing on AI advancements and practical applications.
Pinterest Adds New Elements to its Pinterest Academy Learning Platform – Enhancing learning opportunities for Pinterest marketing strategies.
Amazon advertising match types: What you need to know – Learn how Amazon ads match types shape ad success and optimize results.
How to Earn Backlinks as a Quoted Expert – Leveraging expert quotes to drive backlinks and enhance authority.
Meta tags for SEO: What you need to know – Utilizing meta tags to boost visibility and improve content indexing.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google First Live Demo Of Android AR Glasses
The folks at Google did a live demo of Android XR, Google’s AR glasses with Gemini, at the TED 2025 event. It is pretty wild to watch this demo, so I figured I’d share it with all of you here, in case you missed it.
Source:
Search Engine Roundtable
Google Drops Event Rich Results Carousel On Desktop
Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on any browser on desktop search.
Source:
Search Engine Roundtable
Daily Search Forum Recap: April 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
US search ad revenue grew almost 16% with 102.9 billion. Google demoed its new AR/VR/XR glasses with Gemini for the first time. Google dropped the events carousel from the desktop results, it may be a bug. Bing Webmaster Tools will streamline its email notifications. Microsoft launched a Copilot merchant program.
Search Engine Roundtable Stories:
Google Live Demo Of Android AR Glasses
The folks at Google did a live demo of Android XR, Google’s AR glasses with Gemini…
Source:
Search Engine Roundtable
New data: Google AI Overviews are hurting click-through rates
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Source:
Search Engine Land
DOJ unveils plan to end Google’s illegal search monopoly
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.
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Search Engine Land
Technical SEO
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Source:
Search Engine Land
SEO Tools and Data Analysis
Bluesky Adds Verification Checkmarks for Approved Users
Bluesky’s trying a different approach to scaling its verification process.
Source:
Social Media Today – Latest News
Bing Webmaster Tools To Streamline Email Notifications
Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, "working to streamline things" when Martin MacDonald complained about getting way too many emails from Bing Webmaster Tools.
Source:
Search Engine Roundtable
International SEO
Which Countries Have Invested the Most into AI Development [Infographic]
A look at which countries are putting the most into AI development.
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Social Media Today – Latest News
AI and Machine Learning in SEO
Instagram Implements Expanded AI Age Checking, New Parent Prompts
Expanded age checking from Meta, as it looks to advanced its AI age verification process.
Source:
Social Media Today – Latest News
Content Marketing and Strategy
A Guide to Reels Ads [Infographic]
Some handy pointers for your Reels promotions.
Source:
Social Media Today – Latest News
How to Earn Backlinks as a Quoted Expert
Being quoted in reputable publications drives backlinks and topical authority as an entity.
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SEO – Practical Ecommerce
Career Development and Industry Trends
Pinterest Adds New Elements to its Pinterest Academy Learning Platform
Some new ways to learn more about Pinterest’s marketing options.
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Social Media Today – Latest News
Introducing How I AI
How I AI, hosted by Claire Vo, is for anyone struggling to keep up with the latest AI advancements and wondering how to actually use these magical new tools to improve the quality and efficiency of their work.
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Lenny’s Newsletter
E-commerce and Affiliate SEO
Microsoft Copilot Merchant Program
Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to "integrate your shopping experience with Copilot to help your brand gain visibility, acquire more customers and generate sales, all from a convenient centralized location with AI support at every step."
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Threads Prompts Users to Add Topics of Interest to Their Profiles
A new way to help creators gain more followers in the app.
Source:
Social Media Today – Latest News
X Experiments With Updated Video Playback UI
X continues to refine its video display tools.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024
The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.
Source:
Search Engine Roundtable
Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
Source:
Search Engine Land
How to build a predictable lead gen system with digital ads
Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.
Source:
Search Engine Land
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Source:
Search Engine Land
Job Postings
Job Postings
4/21/2025
SEO Specialist ~ Tekmetric ~ Remote (US)
About Tekmetric Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers first. Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Our team is […]
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In-house SEO jobs – SEOjobs.com
Job Postings
4/21/2025
SEO Strategist ~ Postmedia ~ Remote (Toronto, CAN)
Position: SEO Strategist Position Type: Full-Time Location: Toronto (Remote) The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
4/21/2025
SEO Strategy / Manager ~ Vinnie Mac ~ $65-80k ~Remote (US)
Join the Vinnie Mac Team & Transform Restoration Businesses Online At Vinnie Mac, we don’t just market water damage restoration companies – we transform their digital presence and flood them with qualified leads (pun absolutely intended). Our growing team needs an exceptional SEO Manager who can dive deep into strategy while keeping our specialists swimming […]
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SEO Agency Jobs – SEOjobs.com
