SEO Daily News Recap for Monday, August 11, 2025
Organic SEO & Search News
McDonald’s Launches VR Experience in Meta’s Horizon Worlds – Is this the next stage of brand community building?
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies – AI search features are stealing clicks. Here are 5 ways brands are diversifying to reclaim lost traffic and revenue.
Google Analytics Real Time Reporting Broken Again – Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple months prior to that.
Paid Search & Platform Innovations
Google Ads Testing Horizontal Line Above Sponsored Results – Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results. We’ve seen Google show a blue side color on these ads, we’ve seen animated horizontal lines and lines separating the sitelinks in ads as well.
Google Using Generic & Undocumented Google Crawler – There are numerous reports that Google may be using a more generic and undocumented Googlebot, Google crawler. The crawler user agent is just named “Google,” and it is not listed in any of the documented crawlers that Google has provided.
Google Search Ranking Volatility Shakes Up This Weekend – This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.
General Digital Marketing
LinkedIn Shares Strategic Insights for B2B Marketers [Infographic] – Including key trend notes and case studies.
Meta Enhances Brand Rights Protection Dashboard With Improved UI and Features – Some new updates to help protect your IP across Meta’s apps.
How to Detect AI-Generated Content – Here’s how to approach AI detection effectively, the limitations you need to understand, and a better way to get more useful results.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Reddit Moves to Restrict The Internet Archive from Accessing its Communities
Reddit’s looking to implement more protections to maintain control over its data.
Source:
Social Media Today – Latest News
Google Analytics Real Time Reporting Broken Again
Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple months prior to that.
Source:
Search Engine Roundtable
Gary Illyes From Google Interview On AI Search, Content & SEO
Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan sat down with Gary Illyes of Google to interview him on AI Search, AI content, SEO and other topics. It is a good interview, it is in English, so I wanted to share it here.
Source:
Search Engine Roundtable
Google Using Generic & Undocumented Google Crawler
There are numerous reports that Google may be using a more generic and undocumented Googlebot, Google crawler. The crawler user agent is just named "Google," and it is not listed in any of the documented crawlers that Google has provided.
Source:
Search Engine Roundtable
Google Search Ranking Volatility Shakes Up This Weekend
This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.
Source:
Search Engine Roundtable
Daily Search Forum Recap: August 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Another weekend, another huge spike in Google search ranking volatility. Google may be using an undocumented generic Google crawler user agent. Google Ads is testing horizontal lines above the sponsored results. Gary Illyes was interviewed on AI Search, content…
Source:
Search Engine Roundtable
Google Search Deep Dive Button
Google seems to be testing a new "Deep Dive" button in the search results. This button is on some of the knowledge panels, specifically, this one is for a movie panel. When clicked, it gives you some bullet points on the highlights of the movie.
Source:
Search Engine Roundtable
Technical SEO
AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
Glenn Gabe of GSQi explains how AI Search platforms like ChatGPT, Perplexity, Claude, and others cannot render JavaScript, and how that can cause big problems with rankings and visibility in AI Search.
Source:
The Internet Marketing Driver
SEO Tools and Data Analysis
Meta Enhances Brand Rights Protection Dashboard With Improved UI and Features
Some new updates to help protect your IP across Meta’s apps.
Source:
Social Media Today – Latest News
How Amplitude built an internal AI tool that the whole company’s obsessed with (and how you can too) | Wade Chambers
Watch now | 🎙️ A custom-built AI assistant that searches across all company data sources, helping teams analyze feedback, create PRDs, and build prototypes in a single meeting
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Lenny’s Newsletter
AI and Machine Learning in SEO
X Makes Grok 4 Free to All Users as it Looks to Boost Interest in its AI Offerings
Another step to boost interest in X’s AI offerings.
Source:
Social Media Today – Latest News
How to Detect AI-Generated Content
Here’s how to approach AI detection effectively, the limitations you need to understand, and a better way to get more useful results.
Source:
General SEO – SEO Blog by Ahrefs
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same query.
Content Marketing and Strategy
LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]
Including key trend notes and case studies.
Source:
Social Media Today – Latest News
TikTok Launches In-App Hub to Celebrate The Jonas Brothers’ Latest Album and Tour
TikTok’s looking to help fans join in the celebration around the Jonas Brothers’ latest release.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
AI search features are stealing clicks. Here are 5 ways brands are diversifying to reclaim lost traffic and revenue.
Source:
General SEO – SEO Blog by Ahrefs
User Experience and SEO Optimization
McDonald’s Launches VR Experience in Meta’s Horizon Worlds
Is this the next stage of brand community building?
Source:
Social Media Today – Latest News
LinkedIn Adds New Animations for Professional Announcements
Some new options for your announcements on LinkedIn.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Testing Horizontal Line Above Sponsored Results
Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results. We’ve seen Google show a blue side color on these ads, we’ve seen animated horizontal lines and lines separating the sitelinks in ads as well.
Source:
Search Engine Roundtable
Job Postings
Job Postings
8/11/2025
Content & SEO Manager ~ ZenGRC ~ Remote (USA)
About ZenGRC! Founded in 2009, ZenGRC is a leading governance, risk, and compliance (GRC) SaaS solution provider, offering two robust products: ZenGRC and ZenGRC Pro. Recognized for its in-house GRC expertise, ZenGRC delivers Simply Powerful GRC solutions that guide organizations through compliance with ease and efficiency. ZenGRC stands out by offering a single price for […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
8/11/2025
Technical SEO & Data Intelligence Specialist ~ Tactacam ~ Remote (USA – 6 States)
Job Details Remote – Decorah, IA Fully Remote Full Time Technical SEO & Data Intelligence Specialist At Tactacam, we are a rapidly growing and market-leading outdoor products and technology company. With over 600,000+ active customers worldwide and an expanding product line, we offer exciting opportunities for career growth and personal development. Join us at Tactacam, […]
Source:
In-house SEO jobs – SEOjobs.com
