SEO Daily News Recap for Monday, August 4, 2025
Organic SEO & Search News
Meta Introduces ‘Value Rules’ for Specific Ad Targeting Strategies – Learn how Meta’s new ‘Value Rules’ can enhance your ad targeting approach.
Difference Between SEO and Generative AI Optimization Explained in Infographic – Discover how AI chatbots are impacting search traffic and SEO strategies.
Instagram Reveals Updated Performance Metrics for Audience Growth – Gain insights on enhancing audience growth through Instagram’s updated metrics.
Paid Search & Platform Innovations
Microsoft Advertising Enhances Website Exclusions Controls – Microsoft’s latest updates allow for streamlined website exclusions management in advertising campaigns.
Google Presents AI Mode Ads to Advertisers – Explore Google’s pitch to advertisers for AI Mode ads, offering a new channel for paid search.
Snapchat Offers Tips for Engaging with Gen Z Audience – Discover strategies to better connect with younger audiences on Snapchat.
General Digital Marketing
Google Testing Rainbow Effect and Web Tab Updates – Google experiments with visual enhancements in AI Mode and Web tabs within search.
Reddit’s Stock Rises Following Strong Earnings Report – Reddit CEO’s insights during the earnings call shed light on the platform’s success and future strategies.
AI Applications Beyond Content Creation Explored – Uncover the potential of AI prompts for social media managers in streamlining tasks and strategies.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
No, Vine isn’t Coming Back
Elon says that Vine is coming back in AI form, but that’s not entirely accurate.
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Social Media Today – Latest News
Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators
Some updated insights from IG, which could help you grow your audience.
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Social Media Today – Latest News
Daily Search Forum Recap: August 4, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Google Testing Rainbow Effect To AI Mode & Web Tabs
Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.
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Search Engine Roundtable
Reddit: Anyone Using Google Will End Up At Reddit At Some Point
As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huffman, Reddit’s CEO, made on that earnings call.
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Search Engine Roundtable
August 2025 Google Webmaster Report: Core Update, Volatility, AI, Web Guide & More
The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it continues throughout the core update, even after it finished. It was just a super-heated month with Google Search.
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Search Engine Roundtable
Technical SEO
SEO Tools and Data Analysis
AI and Machine Learning in SEO
The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]
As AI chatbots eat into search traffic, it’s worth considering how that impacts SEO.
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Social Media Today – Latest News
Meta Outlines Performance Improvements Based on its Evolving AI Systems
Meta’s seeing increases in time spent, and better ad response, based on AI.
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Social Media Today – Latest News
How a VC and a tech founder used AI to launch a brick-and-mortar business in their spare time | Andrew Mason (CEO of Descript) and Nabeel Hyatt (General Partner at Spark Capital)
Watch now | 🎙️ How a founder and a VC used Claude to launch a physical business: from space planning to custom categorization systems to an AI concierge that matches players with games
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Lenny’s Newsletter
AI Prompts That Go Beyond Content Creation
AI can be a powerful sidekick for social managers—but it all starts with the right prompt.
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Social Media Today – Latest News
Content Marketing and Strategy
Snapchat Shares Tips on How Brands Can Connect with Gen Z
Looking to improve your connection with younger audiences?
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Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches
You may have noticed ‘Value Rules’ appear as a new option in your Meta ads setup.
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Social Media Today – Latest News
Microsoft Advertising Updates Website Exclusions
Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.
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Search Engine Roundtable
Google Pitching Advertisers With AI Mode Ads
Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more information about how the new channel differs from traditional search and details about how paid AI search will work," AdAge wrote.
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Search Engine Roundtable
