Organic SEO & Search News

Google AI Mode doesn’t favor above-the-fold content: Study – It’s not about placement, it’s about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.

Daily Search Forum Recap: February 9, 2026 – Here is a recap of what happened in the search forums today…

Why GA4 alone can’t measure the real impact of AI SEO – Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.

Paid Search & Platform Innovations

Google Ads API Developer Token Access Applications Delayed Due To High Demand – Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications.

Google Preferred Sources Deeplink Button Broken – The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site’s URL in the box, as it should.

Google On If A New Web Site Can Beat An Older Website In Google Search – A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic “it depends.”

General Digital Marketing

How to diagnose and fix the biggest blocker to PPC growth – Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

The future of social: AI-augmented workflow plays – Stop the grind. Master the seven AI plays to scale your social without losing your brand’s soul.