SEO Daily News Recap for Monday, June 16, 2025
Organic SEO & Search News
5 AI-Powered Workflows Every SEO Should Be Using Today – With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Who are the Best SEO Professionals? – Lily Ray – Learn about which SEO professionals are best at the below tasks. These rankings are based on thousands of hours of industry research. Who is the best SEO at eating spaghetti? Continue reading Who are the Best SEO Professionals?
The AI Search Content Optimization Checklist [With Google Sheets] – I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action. Check it out.
Does AI Search Traffic Convert Better Than Traditional Search? – For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups – Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is… yes.
Content Marketing Analytics, Without the Fluff – Busy marketers, this one’s for you: the essential metrics to track content performance without drowning in data.
Paid Search & Platform Innovations
WhatsApp Launches Ads in Status Updates, Channel Subscriptions – WhatsApp is looking to integrate ads into the app (again).
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP – Some handy new video creation features for TikTok advertisers.
Google Ads Testing New Charts Interface – Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab.
Microsoft Tests Removing Its Name From Bing Search Box – Microsoft is testing removing its own name from the Bing search results box at the top left of the page.
Google Merchant Center Updates User Interface Elements – Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.
General Digital Marketing
Reddit Announces New Conversation Research Tools and Updated Ad Options – Some handy new data tools from Reddit.
Pinterest Partners with Instacart to Help Maximize Ad Targeting for
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Meta Hints at New Oakley-Branded Smart Glasses
Meta’s new smart glasses are set to be launched later this week.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: June 16, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search is testing AI audio overviews…
Source:
Search Engine Roundtable
Microsoft Tests Removing Its Name From Bing Search Box
Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next to it, when it normally says Microsoft Bing with the Microsoft logo next to it.
Source:
Search Engine Roundtable
Google Merchant Center Updates User Interface Elements
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.
Source:
Search Engine Roundtable
Technical SEO
The AI Search Content Optimization Checklist [With Google Sheets]
I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action. Check it out.
Source:
SEO Blog by Aleyda
SEO Tools and Data Analysis
Content Marketing Analytics, Without the Fluff
Busy marketers, this one’s for you: the essential metrics to track content performance without drowning in data.
OpenAI’s ChatGPT Updates To Improve Tracking In Analytics
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM parameters, before they did not.
Source:
Search Engine Roundtable
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
For years, Google and Bing have told SEOs to focus on users and create great content. They’re saying the same thing for the AI era, but is it true?
AI and Machine Learning in SEO
5 AI-Powered Workflows Every SEO Should Be Using Today
With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Source:
moz (en-US)
Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is… yes.
OpenAI Improves ChatGPT Search Response Quality
OpenAI announced it has released several improvements to the ChatGPT search response quality. These improvements include "more comprehensive, up-to-date responses," according to the AI company.
Source:
Search Engine Roundtable
The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search
Glenn Gabe explains that even with AI Overviews surging in the search results, clicks and impressions can remain stable in other search verticals (like image search, video mode, and the News tab in Search).
Source:
The Internet Marketing Driver
Content Marketing and Strategy
Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends
The activation will highlight your ideal color palette in Pins.
Source:
Social Media Today – Latest News
Answer Engine Optimization, Explained
AEO is not new. But with the rise of generative AI, optimizing content to appear as sources or citations is crucial.
Source:
SEO – Practical Ecommerce
Career Development and Industry Trends
Who are the Best SEO Professionals? – Lily Ray
Learn about which SEO professionals are best at the below tasks. These rankings are based on thousands of hours of industry research. Who is the best SEO at eating spaghetti?Continue readingWho are the Best SEO Professionals?
Source:
Lily Ray
User Experience and SEO Optimization
Threads Adds Spoiler Tags for Posts
A new option to encourage more TV show discussion in the app.
Source:
Social Media Today – Latest News
A designer’s guide to Cursor: How to build interactive prototypes with sound, explore visual styles, and transform data visualizations | Elizabeth Lin
How to use Cursor for rapid prototyping: interactive sound elements, data visualization, and aesthetic exploration without coding expertise
Source:
Lenny’s Newsletter
Google Search Audio Overview
Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called "Audio Overviews." Google will generate an audio version of an AI Overview type of response, that sounds a lot like its NotebookLM technology.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Reddit Announces New Conversation Research Tools and Updated Ad Options
Some handy new data tools from Reddit.
Source:
Social Media Today – Latest News
Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers
The collaboration will provide more data for Pinterest ad targeting.
Source:
Social Media Today – Latest News
WhatsApp Launches Ads in Status Updates, Channel Subscriptions
WhatsApp is looking to integrate ads into the app (again).
Source:
Social Media Today – Latest News
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP
Some handy new video creation features for TikTok advertisers.
Source:
Social Media Today – Latest News
Google Ads Testing New Charts Interface
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways to layout the data and visualize the data in these charts.
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/16/2025
SEO Content Analyst ~ Prosites ~ $21-24/hr. ~ Remote (US)
Job Summary The SEO Content Editor is a highly motivated individual with advanced proofing, writing, content curation, and communication skills. This role requires proficiency in SEO content development and the ability to provide constructive and helpful feedback to writers on the team. The SEO Content Editor will help to proofread for grammar, typographical errors, and […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/16/2025
SEO Manager ~ ISSA ~ Remote (US)
ISSA is looking for an SEO Manager! 100% remote but MUST reside in an ISSA-eligible state: (AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI). About ISSA: ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/16/2025
Digital Marketing & SEO Manager (AI) ~ Reap ~ Remote (US)
Why Reap? Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally. Our mission is to build a frictionless global financial ecosystem enabled by stablecoins that gives everyone access to participate in the global economy through technology. We win by harnessing […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/16/2025
SEO Account Manager ~ Croud ~ $80-90k ~ Hybrid/in-office, New York (US)
A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way. We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/16/2025
SEO Analyst, Contract ~ The Grit Group ~ $50-70/hr ~ Remote (US)
As a contract SEO Analyst on the Grit team, you will work closely with the account team, Director of SEO, and other associates to drive SEO strategy, provide content SEO expertise, and manage reporting / analytics across SEO partnerships. You’ll be hands-on updating meta titles, digging into performance data, or building internal links while also […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/16/2025
SEO Account Manager – The SEOFOMO Hub
Job Description: About Pattern Pattern is a global eCommerce and marketplace growth accelerator and is one of the largest Amazon resellers globally. Our offices are in Utah, London, Dubai, Sydney, Melbourne, Hong Kong, and Guangzhou. With a strong reputation in Australia for eCommerce strategy and implementation support, we are consistently striving for delivery excellence and <a href="https://hub.seofomo.co/job/seo-account-manager-5/" class="more-link">…<span class="screen-reader-text"> SEO Account Manager</span></a>
Source:
The SEOFOMO Hub