Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

Source:
Social Media Today – Latest News

Publishers Seeing Increases in Referral Traffic from Facebook in March

Facebook’s change in approach to political content appears to be driving more referrals to publisher sites.

Source:
Social Media Today – Latest News

Daily Search Forum Recap: April 17, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google confirmed nothing with international SEO is changing with the ccTLD Google Search changes. Google Ads API version 19.1 is out. Google AI Mode may get a direct query method. Google is testing a video player on the shopping card. Google Ads is sending out personalized ad boost emails to advertisers.

Search Engine Roundtable Stories:

Google Ads API Version 19.1 Now Available

Google has released version 19.1 of the Google Ads API, v19…

Source:
Search Engine Roundtable

Pinterest Adds New Badge to Showcase Your Pin Marketing Knowledge

A new way to showcase your Pin ads knowledge.

Source:
Social Media Today – Latest News

How I Built a Brand Awareness Dashboard in Looker Studio

I created a live, auto-updating dashboard of Ahrefs’ organic brand performance. Here’s how you can replicate this for your own brand.

Source:
General SEO – SEO Blog by Ahrefs

Google Analytics 4 fixes data gaps, now flags issues early

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Source:
Search Engine Land

Google Says Nothing Has Changed With International SEO

As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said "it won’t affect the way Search works." Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement – it has not.

Source:
Search Engine Roundtable

xAI Adds Memory to Grok to Personalize Future Responses

Another update for X’s AI chatbot.

Source:
Social Media Today – Latest News

AI Overviews Reduce Clicks by 34.5%

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

Source:
Data & Studies – SEO Blog by Ahrefs

Google AI Mode May Get Direct Query Method

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.

Source:
Search Engine Roundtable

Google Search boss: AI Overviews boost click quality

Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline.

Source:
Search Engine Land

TikTok Renews Content Partnership with MLS

The deal will see the soccer league continue to post exclusive content to the app.

Source:
Social Media Today – Latest News

YouTube Shares Tips on How to Convert Long-Form Content into Shorts

Some pointers for your YouTube strategy.

Source:
Social Media Today – Latest News

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content.

Source:
SEO Blog by Marie Haynes Consulting

MozCon Early Bird Tickets Are Live: Only 200 Available!

Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.

Source:
moz (en-US)

Google Adds Video Player To Shopping / E-Commerce Card

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block.

Source:
Search Engine Roundtable

Instagram Launches ‘Blend’ Reels Sharing Feature

A new way to encourage engagement around Reels content.

Source:
Social Media Today – Latest News

Search behavior, decoded: What platform preference really tells us

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Source:
Search Engine Land

Google Ads API Version 19.1 Now Out

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.

Source:
Search Engine Roundtable

Google Ads Personalized Ad Boost Emails

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads performance."

Source:
Search Engine Roundtable

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google’s business broken up.

Source:
Search Engine Roundtable

4 ways to connect your ads data to generative AI for smarter PPC

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.

Source:
Search Engine Land

Court: Google’s illegal ad tech monopoly harmed the open web

Judge rules that Google ‘willfully engaged in anticompetitive acts’ and ‘substantially harmed’ users and publishers.

Source:
Search Engine Land

Google Ads API v19.1 adds new Demand Gen, video campaigns features

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Source:
Search Engine Land

Global SEO Specialist (Contractor) ~ Acorns ~ $40-45/hr. ~ Remote (US)

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart – With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions […]

Source:
In-house SEO jobs – SEOjobs.com

Senior SEO Consultant ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)

As a Senior SEO Consultant at SALT.agency, you will lead and deliver high-impact technical and strategic SEO solutions for key clients across diverse industries. You will play a critical role in shaping campaign strategies and complex technical projects while mentoring team members and driving measurable results that align with client goals. Additionally, you’ll support business […]

Source:
SEO Agency Jobs – SEOjobs.com

Principal SEO ~ Blexr ~ £84-92k ~ Remote (UK)

⭐ Who we are – Blexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest to build leading marketing products. Our story is one of many successes and a few useful failures, through which we’ve grown wiser and […]

Source:
SEO Agency Jobs – SEOjobs.com