Organic SEO & Search News

1. Google Posts On Reddit Section – Google is testing a new section in the search results titled “Posts on Reddit.” This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.

2. Google Machine Learning Age Detection For Ads & More – Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.

3. Google Search Term Insights Responsive Search Ads – Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on Google.

Paid Search & Platform Innovations

1. Microsoft Bing / Bing Ad Advertising Revenue – Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%.

2. Google Shopping Testing Clickable Submenus Categories – Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets you filter down by product sub-category.

3. Google Ads Al Max Ad Group Settings with Search Term Matching – Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, “Turning off search term matching will use only your provided keywords and match types, which will limit the performance boost of Al Max.”

General Digital Marketing

1. Reddit Posts Significant Increase in Revenue in Q2 – Though Reddit’s user growth has slowed.

2. Instagram Provides an Overview of When to Use Different Post Types [Infographic] – A handy overview of when to use each of Instagram’s posting options.

3. How to Track Website Metrics With One Free, Privacy-Friendly Tool – Track the website metrics that actually drive growth—using one free tool designed for simplicity, privacy, and real results.