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SEO Daily News Recaps for Thursday, March 13, 2025

SEO Daily News Recap for Thursday, March 13, 2025

Organic SEO & Search News

Google March 2025 core update rolling out now: Google has announced its first core update of 2025, which is currently rolling out and expected to take up to two weeks to complete.

Education SEO for Higher Education, EdTech, and K-12 Schools: Nine experts share insights on practical strategies for optimizing SEO in the education sector, covering various business models and regions.

Google unveils asset testing for Performance Max retail campaigns: Google introduces asset testing for retailers to compare different ad creative strategies within campaigns for improved performance.

Paid Search & Platform Innovations

Google Ads Search Max Spotted: Google’s new campaign option, Search Max, has been spotted in beta testing, offering advertisers new opportunities for optimizing search campaigns.

Bing Ads With Local Business Tag & Other Labels: Microsoft is testing new tags on sponsored ads in Bing search results to promote local businesses and improve ad visibility.

Google Merchant Center With Bulk Request Review: Google Merchant Center now allows users to dispute and request reviews in bulk, streamlining the process for managing product disapprovals.

General Digital Marketing

TikTok Tops Download Charts in February, Despite US Download Ban: Despite regulatory challenges, TikTok remains a popular app, leading download charts in February.

YouTube Announces New Series of ‘Creator Collective’ IRL Events: YouTube introduces real-life events for creators, offering networking and educational opportunities.

Meta Invites More Advertisers to Link Their Google Analytics Account: Meta encourages advertisers to link their Google Analytics account for enhanced data insights to optimize Facebook and Instagram ad performance.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Oracle Emerges as Most Likely Partner for US TikTok Deal

The U.S. Government is closing in on a deal to keep TikTok in operation for Americans.

Source:
Social Media Today – Latest News


Meta Launches Community Notes on Facebook and Instagram

Meta’s launching the first stage of its Community Notes program with users in the US.

Source:
Social Media Today – Latest News


Google Updates BrandConnect to Facilitate Creator Content Partnerships

BrandConnect aims to facilitate brand and creator partnerships on sponsored content.

Source:
Social Media Today – Latest News


Google March 2025 core update rolling out now

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

Source:
Search Engine Land


Daily Search Forum Recap: March 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google says hotlinking protection is fine for search engines…

Source:
Search Engine Roundtable


Google Says Hotlink Protection Carve Outs For Search Engines Are Fine

Google’s John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a thing in 2010’s or so but not now.

Source:
Search Engine Roundtable


How to withstand algorithm updates and optimize for AI search

Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.

Source:
Search Engine Land


AI and Machine Learning in SEO


SMB websites see rising traffic from ChatGPT and other AI engines

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

Source:
Search Engine Land


AI mode ranks sites differently than traditional Search. It uses a "query fan-out" technique. – Marie Haynes

Google’s AI Mode, powered by Gemini 2.0 appears to be quite good. We need to pay attention to how it ranks and recommends websites.

Source:
SEO Blog by Marie Haynes Consulting


Content Marketing and Strategy


Education SEO for Higher Education, EdTech and K-12 Schools

Nine experts share a practical roadmap for education SEO, covering different business models, regions, and industry sectors.

Source:
General SEO – SEO Blog by Ahrefs


YouTube gives brands and creators new linking tools

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

Source:
Search Engine Land


How to Turn Audience Research Into Content Ideas – SparkToro

If you’ve ever stared at a blank content calendar wondering what to create next, you’re not alone. Even the most prolific writers* sometimes feel like

Source:
SparkToro


Career Development and Industry Trends


YouTube Announces New Series of ‘Creator Collective’ IRL Events

The real-life meet-ups offer networking and educational opportunities for YouTube creators.

Source:
Social Media Today – Latest News


E-commerce and Affiliate SEO


Google Merchant Center With Bulk Request Review

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of products or issues.

Source:
Search Engine Roundtable


User Experience and SEO Optimization


Design Trends That Are Shaping 2025 – Screaming Frog

Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we approach the end of the first quarter of the year,…

Source:
Screaming Frog

Paid Search & Platform Innovations


Paid Search and Advertising


Google unveils asset testing for Performance Max retail campaigns

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.

Source:
Search Engine Land


Top 5 tactics to boost PPC lead quality in 2025

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Source:
Search Engine Land


Google Ads Search Max Spotted

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.

Source:
Search Engine Roundtable


Bing Ads With Local Business Tag & Other Labels

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you.

Source:
Search Engine Roundtable


Microsoft Advertising Testing New Reporting Templates

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.

Source:
Search Engine Roundtable


Uncategorized


Uncategorized


3/13/2025


Google Analytics rolls out percentages in reports, adds issue notifications

Google Analytics’ is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.

Source:
Search Engine Land

Job Postings


Job Postings


3/13/2025


Sr. SEO Strategist ~ Br8kthru Consulting ~ $65-80k ~ Hybrid (Minneapolis, US)

Summary The Sr. SEO Strategist is a critical role at our growing company with the highest standards for professional growth, development, and Client success. This role is essential for continuing to build our Search team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the U.S. Mission Lead […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


3/13/2025


Amazon SEO Manager ~ Stanley Black & Decker ~ Remote (US)

Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/13/2025


SEO Specialist ~ Atarim ~ Remote (UK)

About Atarim Atarim is a fast-growing, seed-stage SaaS company revolutionizing design collaboration and project management. As we scale rapidly, we’re looking for talented, driven professionals to join our dynamic team. We are looking for a Digital Marketer (SEO & Design) to take charge of our organic search activity, utilize web design activity and enhance our […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/13/2025


SEO Content Specialist (Contract) ~ Worksite Safety ~ $50-65k (CAD) ~ Remote (CAN)

This position is for an initial 6-Month Contract Term with potential to become a permanent role. Compensation will be dependent on experience and performance. The Content Optimization Specialist role is highly collaborative, with a focus on creating engaging, well-performing content to increase on-page performance and reach customers at critical points throughout the customer journey. This […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/13/2025


Lead SEO Analyst ~ SeatGeek ~ $96-140k ~ Remote (US)

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. We are looking for an experienced Lead SEO Analyst to join SeatGeek’s Growth Marketing team to help shape our search roadmap and strategy. This person should be a jack of all […]

Source:
In-house SEO jobs – SEOjobs.com