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2025 SEO Headlines

SEO Daily News Recaps for Thursday, September 18, 2025

09/19/25

SEO Daily News Recap for Thursday, September 18, 2025

Organic SEO & Search News

Google confirms it does not support the results per page parameter in search results, impacting site visibility. Additionally, a study shows that 77% of sites lost keyword visibility after this change.

SEO experts discuss the impact of AI on the industry and provide insights on how to navigate the evolving search landscape to thrive in the new era of search.

Google introduces Smart Bidding Exploration in Performance Max to enhance campaign performance and conversions, utilizing AI technology.

Paid Search & Platform Innovations

Meta enables outside developers to create experiences for its AI glasses, expanding functionalities for users.

LinkedIn updates its terms of service to cover expanded AI and ad targeting use cases, ensuring compliance with evolving privacy regulations.

Google rolls out new updates for demand gen campaigns, offering features to optimize Google and YouTube advertising strategies.

General Digital Marketing

Snapchat reveals users took a trillion selfies last year, showcasing the platform’s popularity and engagement levels.

TikTok announces an updated content partnership with La Liga, providing new opportunities for sports fans and related brands on the platform.

Google adds new store widgets for websites, empowering merchants to enhance their online shopping experience with Google features.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


9/18/2025


Snapchat Says Users Took a Trillion Selfies Last Year

Yes, ‘trillion’

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


9/18/2025


X Updates NFL Portal for 2025-26 Season

X has added some new tricks to its NFL Portal game tracking option.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


9/18/2025


Google Search confirms it does not support the results per page parameter

This change does not seem to be a bug, but rather an intentional change to how Google serves search results.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


9/18/2025


77% of sites lost keyword visibility after Google removed num=100: Data

Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


9/18/2025


Daily Search Forum Recap: September 18, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google called the new Search Console impressions dip…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/18/2025


Google Discover Officially Rolling Out Follow Feature & Creator Content

Google has made it official and announced updates to Google Discover. That follow feature we covered a few weeks ago is now rolling out officially to all and Google confirmed it is showing more creator content from X, Instagram and YouTube Shorts within your Discover feed.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/18/2025


Google Somewhat Comments On Search Console Impressions Dip With 100 Results Change

John Mueller from Google somewhat/kinda made a comment, finally on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100 results per page function, resulting in the third-party tools totally becoming a mess.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/18/2025


Google Search Anti-Scraper Job Closed

A week ago, Google posted a new job named Senior Engineering Analyst, Search, Anti-scraper and within the week it has already been closed out. The LinkedIn page says 49 people applied (through LinkedIn) – so it is weird to me Google closed it so quickly.

Source:
Search Engine Roundtable


Technical SEO


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Technical SEO


9/18/2025


What Do AI Overviews Mean for SEO in 2025?

What do AI overviews mean for SEO? Discover new research on AIO impact. Learn how to optimize content for AI Overviews. And measure progress for clients.

Source:
Unknown Source


SEO Tools and Data Analysis


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SEO Tools and Data Analysis


9/18/2025


Google Announces Top Quality & Store Widget

Google "announced" the store widget on its Search Central blog but the weird thing to me is that this store widget is not new, it has been around at least since last year, but is now being re-announced. The feature lets you embed a Google Store rating widget or generic store widget on your website, to drive confidence for your shoppers.

Source:
Search Engine Roundtable


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SEO Tools and Data Analysis


9/18/2025


Screaming Frog Crawling Clinic Returns to brightonSEO San Diego ’25! – Screaming Frog

We’re getting ready to jet off for our 3rd visit to San Diego, attending one of our favourite events of the year: brightonSEO San Diego. The event is taking place on the 23rd and 24th September at Manchester Grand Hyatt. You can find us at stand 30, right at the…

Source:
Screaming Frog


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


9/18/2025


Meta Enables Outside Developers to Build Experiences for its AI Glasses

With the launch of its new models, Meta’s also looking to expand into more functionalities.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


9/18/2025


LinkedIn Updates Terms of Service to Cover Expanded AI and Ad Targeting Use

LinkedIn’s latest clauses in its terms of service cover expanding use cases.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


9/18/2025


SEO at a crossroads: 9 experts on how AI is changing everything

AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.

Source:
Search Engine Land


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AI and Machine Learning in SEO


9/18/2025


Google AI Mode Dialog To Ask About Any Item

Previously, we noted a Google AI Mode feature to be able to compare items by checking them off, both for products and local results. Well, Google now has this dialog demonstrating how it works and it is titled "Ask about any item."

Source:
Search Engine Roundtable


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AI and Machine Learning in SEO


9/18/2025


Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

Traffic dropping and not sure why? Discover how AI-powered SEO diagnostics and predictive models can uncover issues, fix them, and drive lasting growth.

Source:
moz (en-US)


Content Marketing and Strategy


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Content Marketing and Strategy


9/18/2025


The SEO shift you can’t ignore: Video is becoming source material

Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.

Source:
Search Engine Land


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Content Marketing and Strategy


9/18/2025


TikTok Announces Updated Content Partnership with La Liga

New opportunities for sports fans, and related brands, in the app.

Source:
Social Media Today – Latest News


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Content Marketing and Strategy


9/18/2025


How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing

Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.

Source:
Search Engine Land


Career Development and Industry Trends


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Career Development and Industry Trends


9/18/2025


Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody (CEO of Mercor)

Listen now | 🎙️ Mercor’s founder on growing from $1M to $500M in 17 months, why evals are the biggest bottleneck for AI labs, which specific skills will remain valuable, and why he doesn’t expect AGI anytime soon

Source:
Lenny’s Newsletter


E-commerce and Affiliate SEO


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E-commerce and Affiliate SEO


9/18/2025


Google adds new store widgets for your website

Google added two new options for merchants to add new Google store widgets to their websites.

Source:
Search Engine Land


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E-commerce and Affiliate SEO


9/18/2025


Announcing the store widget: build shopper confidence and drive sales  |  Google Search Central Blog  |  Google for Developers

No Description Available

Source:
Google Search Central Blog


User Experience and SEO Optimization


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User Experience and SEO Optimization


9/18/2025


Google AI Mode coming to Chrome browser

Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.

Source:
Search Engine Land

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


9/18/2025


X Adds Option to Pay for Extra Post Reach In-Stream

A new "Boost" option will enable you to get more reach for any update.

Source:
Social Media Today – Latest News


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Paid Search and Advertising


9/18/2025


Google Rolls Out New Updates for Demand Gen Campaigns

New features to help you maximize your Google and YouTube campaigns.

Source:
Social Media Today – Latest News


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Paid Search and Advertising


9/18/2025


Google brings Smart Bidding Exploration to Performance Max

Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.

Source:
Search Engine Land

Job Postings


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Job Postings


9/18/2025


SEO Content Strategist ~ Forbes ~ $95,000 – $110,000 ~ Remote (USA)

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


9/18/2025


SEO Manager ~ Jordan Digital Marketing ~ $75,000-$85,000 per year ~ Remote (USA)

About Us Jordan Digital Marketing is a fully remote growth marketing agency. We drive real business results for our clients through paid media, SEO, and content marketing. We work with high-growth startups, predominantly in B2B, SaaS, and Fintech. We are marketing experts who work as strategic partners and treat our clients’ businesses as if they […]

Source:
SEO Agency Jobs – SEOjobs.com

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