SEO Daily News Recap for Tuesday, August 19, 2025
Organic SEO & Search News
Google Finally Provides Visibility into Search Partner Network Placements: Google Ads now allows site-level impressions for various campaigns, offering advertisers long-requested transparency.
Generative AI Reshaping Search Habits, Google Remains Dominant: Despite AI tools changing search behavior, Google continues to be the go-to gateway for online information, as per new research findings.
Google Replaces Content API for Shopping with New Merchant API: Merchants must transition to the new Merchant API as the previous Shopping Content API is set for shutdown in 2026.
Paid Search & Platform Innovations
YouTube Introduces ‘Effects Maker’ for Shorts and New Comment Controls: YouTube unveils new feature updates to enhance user experience on the platform.
Meta Introduces AI-Powered Audio Translations for Video: Meta rolls out a new feature to facilitate communication with a broader audience through AI-generated audio translations.
Google Testing Vertical Images for Top Stories: Google experiments with vertical image layouts in the Top Stories section of desktop search results.
General Digital Marketing
TikTok Enhances Connectivity for College Students: TikTok introduces a new process for students to connect and find friends on campus, expanding its user engagement strategies.
SparkToro Unveils New AI Features for Hyper-Specific Audience Targeting: SparkToro introduces Conversational Queries powered by AI, enabling marketers to find hyper-specific audiences with enhanced precision.
How to Utilize the Exploding Topics API for Trend Analysis: Learn how to leverage the Exploding Topics API to automate workflows and stay ahead of emerging trends in the digital landscape.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
TikTok Announces Finale of ‘Music on Stage’ Competition
TikTok continues to reinforce its connection to the music industry.
Source:
Social Media Today – Latest News
YouTube Launches ‘Effects Maker’ for Shorts, New Comment COntrols
The latest feature updates from YouTube.
Source:
Social Media Today – Latest News
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
Source:
Search Engine Land
Daily Search Forum Recap: August 19, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Google Testing Vertical Images For Top Stories
Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I don’t think I’ve seen it look like this on desktop.
Source:
Search Engine Roundtable
Technical SEO
How to Use the Exploding Topics API to Supercharge Trend Analysis
Moving fast is vital for business success. Discover new ways to automate workflows and spot new trends first with help from the Exploding Topics API.
Source:
Unknown Source
Google Chrome UX Report & Search Console Don’t Match
While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is shown in the Google Search Console core web vitals report. Well, as Google’s Barry Pollard said, they look at "different measures."
Source:
Search Engine Roundtable
Google AI Overviews Explain Overlay Testing Bottom Tray
Google AI Overviews has this feature where you can select the text in the AI Overview and an overlay with explain this, related images and copy text (sometimes other features) overlay as buttons for you to do more with. Google even tested keyboard shortcuts for it. But now Google is testing this in a bottom tray design.
Source:
Search Engine Roundtable
A technical SEO blueprint for GEO: Optimize for AI-powered search
Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.
Source:
Search Engine Land
SEO Tools and Data Analysis
Don’t Expect SEOs To Get Access To The Google Trends API Soon
As you know, Google released the Google Trends API as an alpha release last month. And many SEOs have already applied for access. But if you are an SEO or even a small publisher, I would not expect access to this API any time soon.
Source:
Search Engine Roundtable
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features – SparkToro
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI.
Source:
SparkToro
AI and Machine Learning in SEO
Meta Rolls Out AI-Powered Audio Translations for Video
A new way to communicate with a different audience.
Source:
Social Media Today – Latest News
Generative AI is changing search, but Google is still where people start: Study
AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.
Source:
Search Engine Land
Why your AI product needs a different development lifecycle
Introducing the Continuous Calibration/Continuous Development (CC/CD) framework
Source:
Lenny’s Newsletter
Why your AI product needs a different development lifecycle
Introducing the Continuous Calibration/Continuous Development (CC/CD) framework
Source:
Lenny’s Newsletter
Content Marketing and Strategy
TikTok Announces New Content Partnership With the ATP
The partnership will bring exclusive tennis content to the app.
Source:
Social Media Today – Latest News
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Source:
Search Engine Land
E-commerce and Affiliate SEO
TikTok Enables Live-Streamers to Perform Specific Actions for Donations
Live-streamers can set up "Viewer Wishes" that they’ll respond to on live streams.
Source:
Social Media Today – Latest News
Google replaces Content API for Shopping with new Merchant API
Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.
Source:
Search Engine Land
Clicks rose, ROAS fell when Amazon left Google Shopping
Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.
Source:
Search Engine Land
Google Merchant API ReplacingThe Content API For Shopping
Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google Merchant API.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
TikTok Adds New Process to Help College Students Connect
A new way for students to find friends on campus.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
Source:
Search Engine Land
Job Postings
Job Postings
8/19/2025
PT or FT ~ SEO Content Associate ~ Growth Marketing Pro ~ $48k-$58k ~ (Remote)
This position is available to candidates who wish to work part-time or full-time (20-40 hours per week). Growth Marketing Pro, a hyper-growth SEO, paid marketing, and growth marketing agency, is looking to hire a full-time content manager to support our SEO and Content Marketing teams. We’re looking for someone who wants to learn and grow […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/19/2025
SEO Content Marketing ~ ElevenLabs ~ Remote (USA)
About ElevenLabs At ElevenLabs, we are pioneering voice technology with our cutting-edge research and products. We launched in January 2023 and have since reached over 1 million users globally and have partnered with the world’s biggest names (see customer stories). We closed our Series-C funding at a 3.3B valuation at the beginning of this year and are […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
8/19/2025
Remote SEO Specialist ~ Online River ~ $30.00 – $34.00 / hour ~ Remote (USA)
Department Management Employment Type Part Time Location Online River LLC Workplace type Fully remote Compensation $30.00 – $34.00 / hour Key Responsibilities Conduct keyword research and analysis to identify opportunities for organic growth. Optimize website content, meta tags, and URLs for search engine ranking. Perform technical SEO audits and collaborate with developers to fix issues. […]
Source:
In-house SEO jobs – SEOjobs.com
