SEO Daily News Recap for Tuesday, December 16, 2025
Organic SEO & Search News
YouTube Tests AI Chatbots Based on Popular Creators – YouTube is experimenting with AI chatbots inspired by top creators, raising questions about the authenticity of digital interactions.
Gemini RAG Analysis Tool by Lily Ray – A new tool reveals insights into Google’s Gemini AI and its information processing capabilities for answering queries.
Google AI Overviews Surge and Pull Back in 2025 – Semrush data shows fluctuations in Google AI Overviews, with increased volatility and expanded reach beyond informational intent.
Paid Search & Platform Innovations
Google Clarifies Exact Match Keywords in AI Max – Exact match keywords no longer block broad match in Google’s AI Max placements, impacting ad targeting strategies.
3-Tier Framework for Shopify Integrations Driving Conversions – Learn how to sequence Shopify integrations for checkout optimization and revenue growth.
Google Search Console Performance Reports Up-To-Date – Google Search Console’s performance reports are finally current, providing real-time insights for website owners.
General Digital Marketing
Google Warns Against NoIndex Tags in JavaScript Pages – Google updates its SEO documentation, advising against using noindex tags in original JavaScript page code for indexing purposes.
LinkedIn Shares Video Ad Tips in Infographic – LinkedIn offers valuable insights for creating effective video content on the platform.
Snapchat Insights into Key Trends of 2025 – Snapchat reveals key trends among its users in 2025, shedding light on user behaviors and preferences.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
YouTube Tests Still Image Carousels Within the Shorts Feed
Image carousels come to YouTube, just like every other app.
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Social Media Today – Latest News
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Source:
Search Engine Land
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Source:
Search Engine Land
Daily Search Forum Recap: December 16, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s Nick Fox said standard licensing deals for publishers are not coming…
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Search Engine Roundtable
Google Search Result Snippets With Read More Links
After several months of testing, Google seems to be rolling out the "Read more" links at the end of some of the search results listings. We saw Google test variations of this back in July and it now seems to be live.
Source:
Search Engine Roundtable
Google Search Console Performance Reports Finally Up-To-Date
Google Search Console’s performance report seems to finally be all caught up and up-to-date as of last night and this morning. I am seeing the normal two-hour or so delay, which has always fluctuated from an hour to five hours on a normal day.
Source:
Search Engine Roundtable
Google Search Console Average Impression Dropping
Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.
Source:
Search Engine Roundtable
Google Search Console performance reports delays fixed
After a few weeks of delayed data with this report, the report now seems to be fixed.
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Search Engine Land
US TikTok Deal Remains in Limbo as Deadline Nears Once Again
Apparently, no one knows if TikTok will be allowed to remain in the U.S.
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Social Media Today – Latest News
Technical SEO
The enterprise blueprint for winning visibility in AI search
What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.
Source:
Search Engine Land
Google Warns Not To Use NoIndex Tags In Pages That Use JavaScript
Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, "if you do want the page indexed, don’t use a noindex tag in the original page code."
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
Gemini RAG Analysis Tool – Lily Ray
This tool reveals how Google’s Gemini AI finds and uses information when answering questions with its grounding feature. First, enter your Gemini API key. Then, enter any query to seeContinue readingGemini RAG Analysis Tool
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Lily Ray
AI and Machine Learning in SEO
YouTube Tests AI Chatbots Based on Popular Creators
But can AI bots simulate, or even replicate, real life interaction?
Source:
Social Media Today – Latest News
How to build your PM second brain with ChatGPT
Use AI to amplify your craft, not replace it
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Lenny’s Newsletter
Google Won’t Provide Standard License Deals For AI Search & SEO Is The Same For AI
Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvin. He said a lot of interesting things but said no, Google won’t be offering standarized licensing deals for all publishers. He also said that optimizing for AI Search is the same as what you do for web search and normal SEO.
Source:
Search Engine Roundtable
Google says doing optimization for AI search is "the same" as doing SEO for traditional search
Build great sites, great content, for your users – Nick Fox, SVP of Knowledge and Information at Google, said.
Source:
Search Engine Land
How to build your PM second brain with ChatGPT
Use AI to amplify your craft, not replace it
Source:
Lenny’s Newsletter
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers need to prepare for a more conversational search style.
Source:
moz (en-US)
Content Marketing and Strategy
LinkedIn Shares Video Ad Tips [Infographic]
SOme handy pointers for your LinkedIn video content approach.
Source:
Social Media Today – Latest News
Career Development and Industry Trends
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
Source:
Search Engine Land
E-commerce and Affiliate SEO
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
Source:
Search Engine Land
User Experience and SEO Optimization
IGTV is Back, With a Instagram Reels TV App
Now you can watch Reels on your home TV set.
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Social Media Today – Latest News
TikTok Adds More Accessibility Features
Some new options for users with variable viewing needs.
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Social Media Today – Latest News
Snapchat Shares Insight into Key Trends of 2025
Insights into some of the major trends among Snapchat users in 2025.
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Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
Source:
Search Engine Land
Google Ads Exact Match Not Eligible To Show Ads In AI Overviews
Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since updated this."
Source:
Search Engine Roundtable
How to boost ROAS like La Maison Simons
A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.
Source:
Search Engine Land
Job Postings
Job Postings
12/16/2025
Digital Content & SEO Specialist ~ Misumi USA ~ $65,000 – $80,000 ~ In-office (USA) ~ Schaumburg, IL, United States
Job Description We are seeking a strategic and creative Digital Content & SEO Strategist to support our marketing and digital engagement initiatives across industrial and technical sectors. This role blends content development, search optimization, and performance analytics to enhance our visibility, credibility, and audience engagement across multiple channels. The ideal candidate excels at creating clear, […]
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In-house SEO jobs – SEOjobs.com
Job Postings
12/16/2025
SEO Strategist ~ Olly Olly ~ $800 USD ~ Remote (WW)
Given that this position requires English proficiency, we are only considering CV’s provided in English. Thank you, and we look forward to your submission! 👋 About Olly Olly At Olly Olly, we help small businesses win online by combining technology, automation, and real human expertise. We’ve supported thousands of local businesses across the U.S., and we’re […]
Job Postings
12/16/2025
Web Producer and SEO Content Specialist ~ US Fertility, LLC ~ Hybrid (Chicago, IL, United States)
Job Description Enjoy what you do while contributing to a company that makes a difference in people’s lives. US Fertility, is one of the premier fertility centers in the United States, continually seeks experienced, compassionate, and dynamic team players who are committed to delivering exceptional patient care to join our growing practice. The work we […]
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In-house SEO jobs – SEOjobs.com



























