2025 SEO Headlines

SEO Daily News Recaps for Tuesday, October 7, 2025

10/08/25

SEO Daily News Recap for Tuesday, October 7, 2025

Organic SEO & Search News

Google is testing an Ask AI Mode anything carousel feature. Bing is testing an updated Copilot product search box. Google Merchant Center allows you to use your own brand name in your short title. Google Discover was showing the publisher’s name twice, it was a bug. Plus, I am offline today for Sukkos… Consumers don’t trust the first search result – and AI use surges: Survey – With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen. Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control – Google’s update give advertisers more precise control over which programmatic buyers can bid on their inventory. PPC in the age of zero-click search: How to stay profitable – Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.

Paid Search & Platform Innovations

Meta cuts political ads across the EU – Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules. GEO for ChatGPT Instant Checkout – Generative engine optimization relies on context, not just product data. ChatGPT Just Changed Online Sales Forever With Agentic Commerce – OpenAI’s Instant Checkout lets ChatGPT users buy directly from Etsy and Shopify stores. Here’s how agentic commerce is reshaping online retail. Google Merchant Center Lets You Use Your Own Brand In Title – Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products. Google Search Ask AI Mode Anything Explore Carousel – Google Search is testing a new carousel to promote AI Mode named “Ask AI Mode anything.” It gives you ideas on how to “Explore” new or related topics in AI Mode. Double Publisher Name On Google Discover Was A Bug – Google had a bug in Google Discover that showed the publisher’s name and logo twice on a story. The publisher’s name showed once at the top and once at the bottom of the article card in the Google Discover feed. Microsoft Bing Testing New Copilot Product Search Box – Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Daily Search Forum Recap: October 7, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing an Ask AI Mode anything carousel feature. Bing is testing an updated Copilot product search box. Google Merchant Center allows you to use your own brand name in your short title. Google Discover was showing the publisher’s name twice, it was a bug. Plus, I am offline today for Sukkos…

Source:
Search Engine Roundtable


Google Search Ask AI Mode Anything Explore Carousel

Google Search is testing a new carousel to promote AI Mode named "Ask AI Mode anything." It gives you ideas on how to "Explore" new or related topics in AI Mode.

Source:
Search Engine Roundtable


Microsoft Bing Testing New Copilot Product Search Box

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.

Source:
Search Engine Roundtable


Technical SEO


Technical SEO


10/7/2025


Double Publisher Name On Google Discover Was A Bug

Google had a bug in Google Discover that showed the publisher’s name and logo twice on a story. The publisher’s name showed once at the top and once at the bottom of the article card in the Google Discover feed.

Source:
Search Engine Roundtable


SEO Tools and Data Analysis


ChatGPT Just Changed Online Sales Forever With Agentic Commerce

OpenAI’s Instant Checkout lets ChatGPT users buy directly from Etsy and Shopify stores. Here’s how agentic commerce is reshaping online retail.

Source:
Unknown Source


AI and Machine Learning in SEO


ChatGPT becomes a platform for apps – and maybe marketing

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.

Source:
Search Engine Land


A free year of Devin: the world’s most advanced autonomous AI software engineer

An offer you won’t find anywhere else—and an additional $1,350 in value for Insider subscribers

Source:
Lenny’s Newsletter


Optimizing content for generative engines: 17 actionable tips

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

Source:
Search Engine Land


Content Marketing and Strategy


September 2025 Highlights: Recapping Last Month’s Client Wins

September 2025 was a month of big-impact campaigns and huge SERP success for Digitaloft’s clients. Check out our digital PR, SEO, and content wins.

Source:
Digitaloft


Content as a Service (CaaS): The Framework That Aligns Marketing with the Business – SparkToro

Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write

Source:
SparkToro


E-commerce and Affiliate SEO


Holiday ecommerce to hit record $253 billion – here’s what’s driving it

Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.

Source:
Search Engine Land


GEO for ChatGPT Instant Checkout

Generative engine optimization relies on context, not just product data.

Source:
SEO – Practical Ecommerce


Google Merchant Center Lets You Use Your Own Brand In Title

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.

Source:
Search Engine Roundtable


User Experience and SEO Optimization


Instagram Adds New ‘Add Yours’ Sticker Variation

The new variation includes video frames that you can replace with your takes.

Source:
Social Media Today – Latest News


Consumers don’t trust the first search result – and AI use surges: Survey

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.

Source:
Search Engine Land

Paid Search & Platform Innovations


Paid Search and Advertising


PPC in the age of zero-click search: How to stay profitable

Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.

Source:
Search Engine Land


Microsoft taps Amazon DSP as preferred partner

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.

Source:
Search Engine Land


Instacart brings retail media targeting to TikTok Ads Manager

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

Source:
Search Engine Land


Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control

Google’s update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Source:
Search Engine Land


Meta cuts political ads across the EU

Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.

Source:
Search Engine Land

Job Postings


Job Postings


10/7/2025


Director of Organic Growth ~ iRank LLC ~ $120k ~ Remote (US)

Stop ✋ This isn’t another vague, corporate B.S. job post. We’ve taken time to create this (we know, it’s long) but please read through its entirety because we’re serious about this role and we want to hire someone who is too. At iRank LLC, we’re building something bigger than a collection of websites. We started […]

Source:
Expert Level SEO Jobs – SEOjobs.com


Job Postings


10/7/2025


Senior SEO Manager (Organic Growth) ~ Wander ~ Remote (USA)

About Wander Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service. About this role We’re hiring a Senior SEO Manager […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


10/7/2025


SEO Content Writer ~ Dr. Berg Nutritionals ~ $25.00 – $30.00 / hr ~ Remote (USA)

About Dr. Berg Nutritionals Dr. Berg’s Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy […]

Source:
In-house SEO jobs – SEOjobs.com