Daily Search Forum Recap: December 24, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads lowers the active visitors lists to 100 for the Search Network and YouTube. Google Ads Advisor is showing up in the Google Ads reporting. Google Ads is working on fixing a bug with dynamic remarketing tracking and data. Bing wrote about how similar and duplicate pages blur signals and weaken SEO for AI and Search. And Bing is testing a more sources section. Finally…

Source:
Search Engine Roundtable

Bing Search Testing More Sources Section

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.

Source:
Search Engine Roundtable

Google Search Did Not Post Holiday Decorations In 2025

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season’s greeting Doodle, but not the holiday-specific decorations.

Source:
Search Engine Roundtable

Bing: Similar Pages Blur Signals & Weaken SEO & AI Visibility

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.

Source:
Search Engine Roundtable

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

Source:
Search Engine Land

AI tools are overdelivering: results from our large-scale AI productivity survey

What exactly AI is doing for people, which AI tools have product-market fit, where the biggest opportunities remain, and what it all means

Source:
Lenny’s Newsletter

Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Source:
Search Engine Land

Google Ads Advisor Prompts Within Google Ad Reporting

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.

Source:
Search Engine Roundtable

Google Ads Dynamic Remarketing Data Tracking Bug

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are actively reviewing this and working toward a resolution."

Source:
Search Engine Roundtable

Google Ads Lowers Active Visitors Lists To 100 For Search Network & YouTube

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.

Source:
Search Engine Roundtable