2025 SEO Headlines

SEO Daily News Recaps for Wednesday, July 9, 2025

Posted on July 10, 2025

SEO Daily News Recap for Wednesday, July 9, 2025

Organic SEO & Search News

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms – Meta introduces new options for managing Facebook and Instagram promotions.

YouTube Lets Channels Share More Performance Data with Brands, Updates Authentic Content Detection – YouTube enhances data sharing for channels seeking brand partnerships.

LinkedIn Provides More Analytics Data to Third Party Platforms – LinkedIn offers additional insights for managing presence on third-party platforms.

Paid Search & Platform Innovations

Are AI Overviews Worth Pursuing? – Explore strategies to analyze keyword performance and adapt to AI Overviews in the era of AIOs.

Google Ads Click Volume Declining – PPC Hero notes a decline in Google Ads CPCs and ad click volumes, prompting questions about competition and AI Overviews.

Google Ads Defends Hidden Search Terms As Privacy Driven – Google’s Ads Liaison explains the privacy-driven decision behind hiding search terms in Google Ads reports.

General Digital Marketing

Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model – Unilever launches Sketch Pro to create social-first content with AI tools like Google’s Veo 3.

Top 20 New Social Media Networks (July 2025) – Explore emerging social media platforms challenging industry giants like Instagram and LinkedIn.

Digital PR measurement: the metrics that matter & the metrics that don’t – Learn about proper digital PR impact tracking and avoid relying on flawed metrics like link count and DA scores.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


xAI Rolls Back Changes to Grok After Controversial Responses

After its chatbot went on a series of offensive rants, X is revising its latest updates.

Source:
Social Media Today – Latest News


Daily Search Forum Recap: July 9, 2025

Here is a recap of what happened in the search forums today…

Source:
Search Engine Roundtable


Google Says Order Of Disavow Link File Does Not Matter

Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

Source:
Search Engine Roundtable


Technical SEO


Top 20 New Social Media Networks (July 2025)

Lesser-known social media networks looking to take market share (and users) from industry giants like Instagram and LinkedIn.

Source:
Unknown Source


SEO Tools and Data Analysis


Google Search Console Adds Discussion Forum Search Appearance Filter

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

Source:
Search Engine Roundtable


AI and Machine Learning in SEO


Are AI Overviews Worth Pursuing?

Has your organic traffic dipped due to AI Overviews? Discover practical strategies to analyze keyword performance, redefine success metrics, and adapt your content to thrive in the era of AIOs.

Source:
moz (en-US)


Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model

Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.

Source:
Social Media Today – Latest News


The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data

Glenn Gabe from GSQi makes a case for AI Search Console (ASC), a Google search console-like reporting tool for site owners for each AI platform.

Source:
The Internet Marketing Driver


Content Marketing and Strategy


The End of Traffic-Only Content

In 2025, only content relevant to a business’s core expertise drives visibility in organic search and large language models.

Source:
SEO – Practical Ecommerce


Digital PR measurement: the metrics that matter & the metrics that don’t

Too many digital PR campaigns are measured using flawed metrics like link count, cost-per-link, and DA scores. This guide explains what really matters and how to track digital PR impact properly.

Source:
Digitaloft


Careful With Google When Publishing AI Content

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

Source:
Search Engine Roundtable


Career Development and Industry Trends


How Bolt.new hit $40M ARR in 5 months

CEO Eric Simons on the unlikely journey from near-death to breakout hit

Source:
Kyle Poyar’s Growth Unhinged


E-commerce and Affiliate SEO


User Experience and SEO Optimization

Paid Search & Platform Innovations


Paid Search and Advertising


Google Ads Click Volume Declining

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

Source:
Search Engine Roundtable


Google Ads Defends Hidden Search Terms As Privacy Driven

Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

Source:
Search Engine Roundtable

Job Postings


Job Postings


7/9/2025


SEO Specialist ~ Safe Life ~ $70-80k ~ Remote (US)

Coro Medical, a Safe Life US company, is seeking an action oriented, self-driven achiever to join our growing team supporting our US affiliates! Safe Life is a leading group of companies specializing in AEDs and related products & services. Driven by an unwavering commitment to make a change, we are creating a lasting legacy where […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


7/9/2025


SEO Specialist (PT or FT) ~ Flow Agency ~ €45-50k ~ Remote (WW)

We are Flow Agency,  a remote-native B2B marketing agency. We have built our agency around the principles of flow – that illusive state of being in the zone where we feel our best and perform our best.  Is this you? You are in the trenches, doing the hard work and are actively implementing SEO for […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


7/9/2025


SEO Manager ~ Lamark Media ~ Remote (US)

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for its clients and strategic partners. Lamark’s methodology is to create a custom omnichannel strategy that leverages digital marketing assets, such as a portfolio, which can be measured, optimized, and scaled for long-term […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


7/9/2025


SEO Manager ~ Credible ~ $84-133.2k ~ Remote (US)

Who is Credible? We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance. We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set […]

Source:
In-house SEO jobs – SEOjobs.com