SEO Daily News Recap for Wednesday, June 4, 2025
Organic SEO & Search News
Google Testing AI Overviews At Bottom Of Search Results Page – Google is experimenting with displaying AI overviews at the bottom of search results pages, potentially impacting user engagement.
Google Search Ranking Volatility June 4th – Recent reports indicate increased volatility in Google search rankings, suggesting a potential algorithm update.
Daily Search Forum Recap: June 4, 2025 – A roundup of the latest discussions and developments in the search engine optimization community, featuring insights from Search Engine Roundtable.
Paid Search & Platform Innovations
Meta Shares Ad Tips based on 1 Million+ Ad Creatives – Meta provides valuable insights into advertising trends and the use of AI tools for creating effective ads.
Bing Ads Shop Now With Bag Icon Tests – Microsoft is testing a new shopping bag icon feature in Bing Ads to enhance the visual appeal of “Shop Now” ads.
Google Using Generative AI On Google Discover – Google is exploring the use of generative AI to summarize content on Google Discover, potentially impacting content consumption patterns.
General Digital Marketing
Linkedin’s Adds More Video Ad Options, Including ‘First Impression Ads’ – LinkedIn introduces new video ad formats to cater to the growing demand for video content on the platform.
Snapchat Launches Standalone Lens Studio Mobile App – Snapchat unveils a mobile app that enables users to create their own augmented reality effects, enhancing user-generated content.
Meta Provides Additional Parameters To Guide AI-Powered Ads – Meta introduces new targeting options for AI advertisements, offering advertisers enhanced control over their campaigns.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
X Adds Verification Explainers to Avoid EU Fines
The EU Commission is examining X’s updates verification program for potential deceptive behavior.
Source:
Social Media Today – Latest News
Pinterest Highlights the Latest Rising Trends in the App
The latest fashion, beauty and recreation trends, according to Pin activity.
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Social Media Today – Latest News
Meta Provides More Insight into Latest Model AR Glasses
Meta’s AR glasses are currently in development, with a view to a 2027 retail launch.
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Social Media Today – Latest News
Google Search Ranking Volatility June 4th
Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we’ve seen volatility since then almost every week.
Source:
Search Engine Roundtable
Daily Search Forum Recap: June 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing AI Overviews at the bottom of the page. Google Discover is testing AI generated summaries. Google is testing clickable page includes links. Bing Ads has a new shopping bag test. Bing is testing a list view for people also ask. And Microsoft has a new Ads Liasion, Navah Hopkins.
Search Engine Roundtable Stories:
Google Search Ranking Volatility Heated Today – June 4th
Google Search ranking volatility is heating up today…
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Search Engine Roundtable
Bing People Also Ask List View
Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.
Source:
Search Engine Roundtable
Google Search Results Snippets Testing Clickable Page Includes
You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Using Generative AI On Google Discover
Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.
Source:
Search Engine Roundtable
Google Testing AI Overviews At Bottom Of Search Results Page
We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you’d expect them at the top. But we’ve seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.
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Search Engine Roundtable
Identity in the Age of AI – Arnab Bose (Chief Product Officer, Okta Platform)
A huge challenge coming to the exponential growth of AI agents is security and auth.
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Software Snack Bites
Career Development and Industry Trends
The state of B2B monetization in 2025
Introducing new data from 240 software and AI companies
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Kyle Poyar’s Growth Unhinged
User Experience and SEO Optimization
Snapchat Launches Standalone Lens Studio Mobile App
The app aims to enable anyone to create their own AR effects.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
Meta Shares Ad Tips based on 1 Million+ Ad Creatives
A look at some of the latest ad trends, including use of Meta’s evolving AI tools.
Source:
Social Media Today – Latest News
Linkedin’s Adds More Video Ad Options, Including ‘First Impression Ads’
Video consumption is rising on LinkedIn.
Source:
Social Media Today – Latest News
Meta Provides Additional Parameters To Guide AI-Powered Ads
The new options will enable enhanced objective targeting for your AI ads.
Source:
Social Media Today – Latest News
Bing Ads Shop Now With Bag Icon Tests
Microsoft is testing putting a shopping bag icon on its "Shop Now" Bing Ads layout. I cannot replicate this but normally Bing shows a button that says "Shop Now" and that is it, but in this test, Bing is adding a bag icon before the "Shop Now" text.
Source:
Search Engine Roundtable
Microsoft Advertising Now Has An Ads Liaison – Navah Hopkins
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/4/2025
SEO Account Manager ~ WebTek ~ Hybrid (Akron, US)
SEO Account Manager How would you like to take your digital marketing knowledge and base skills and use them to achieve high rankings in search engines? We have over a hundred digital marketing clients desiring those results and you can be their hero! Would you consider joining our web agency team and help our clients […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/4/2025
SEO Lead ~ BxB Media ~ $35-40/hr. ~ Remote (US)
We are hiring a SEO Lead! We collaborate with HVAC and other home services professionals to build great brands and help them grow. We believe that not only does our company culture directly impact the lives of our employees, but it has a profound impact on the quality of work we provide to our clients. […]
Source:
SEO Agency Jobs – SEOjobs.com