Google sends 831x more visitors than AI systems: Report

AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.

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Search Engine Land

Programming Note: Offline Thursday For Yom Kippur 5786

This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur…

Source:
Search Engine Roundtable

Daily Search Forum Recap: October 1, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode now gets more visual with the new visual search fan out technique. Google’s Liz Reid was interviewed again about the future of Google Search. Google AI Overviews tests a sticky citations box. Google Ads Performance Max gets new segmentation in the asset report, and new features for channel reporting. Google ADs has new message asset requirements. Google rolled out the emoji answer box. 😡 Finally…

Source:
Search Engine Roundtable

October 2025 Google Webmaster Report: Spam Update, AI Mode, Num, Quality Raters & More

Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google dropped the num parameter causing a huge mess for so many of us.

Source:
Search Engine Roundtable

Google AI Overviews With Citations That Stick As You Scroll

Google is testing having the citations stick to the top (of the AI Overview section only) as you scroll down past the AI Overview. This keeps those citations more in view, as you scroll over the AI Overview.

Source:
Search Engine Roundtable

How to Monitor Industry Trends: 9 Efficient Methods

These nine strategies explain how to monitor the trends that matter to your business, without missing important insights.

Source:
Unknown Source

Elizabeth Reid, Head Of Google Search, Interviewed On AI, Search, SEO & More

Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP of Google Search. She spoke about Google’s progression of AI in Search, content quality, SEO, blue links, traffic, the ecosystem, agentic features and more.

Source:
Search Engine Roundtable

Google AI Mode Gets More Visual

Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.

Source:
Search Engine Roundtable

Organizing content for AI search: A 3-level framework

Google’s FastSearch and RankEmbed reveal why clarity drives AI visibility. Here’s how to strengthen the signals that count.

Source:
Search Engine Land

YouTube dominates AI search with 200x citation advantage: Data

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Source:
Search Engine Land

Reddit Publishes Holiday Marketing Guides

Some helpful guides for your Reddit campaigns.

Source:
Unknown Source

Make Something People Want to Talk About – SparkToro

In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have

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SparkToro

Top Social Media Conferences To Watch Out for in 2026

Conference topics include AI, building an audience and navigating a social-first strategy.

Source:
Social Media Today – Latest News

A new chapter!

Update: I’m going full-time on Growth Unhinged

Source:
Kyle Poyar’s Growth Unhinged

Snapchat Launches WooCommerce Integration for Promotions

A new consideration for WooCommerce merchants.

Source:
Unknown Source

Google Partners with Sesame Street on Digital Literacy Training for Kids

The new program will see Sesame Street characters share important online safety messages.

Source:
Unknown Source

X Adds Option to Sort Post Likes

A small tweak to help enhance your X interactions.

Source:
Unknown Source

Google Rolls Out Emoji Answer Search Box

In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a third-party publisher site. Well, that seems fully live as of today.

Source:
Search Engine Roundtable

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta’s simplified ad creation approach.

Source:
Social Media Today – Latest News

Meta Will Use Your Interactions With Its AI Tools to Improve Ad Targeting

More data inputs for your Meta campaigns.

Source:
Unknown Source

YouTube Offers New Sports Categories via YouTube Select

More ways to target your YouTube ads based on topic groupings.

Source:
Unknown Source

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.

Source:
Search Engine Land

Google Ads to enforce new requirements for Message assets

You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.

Source:
Search Engine Land

What you need to know about Responsive Search Ads

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

Source:
Search Engine Land

Google Ads Performance Max Gets Segmentation In Asset Reporting & More Channel Performance Reporting Features

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.

Source:
Search Engine Roundtable

Google Ads New Message Assets Requirements

Google announced new message assets requirements for Google Ads. These new requirements aim "to ensure a good user experience" and go into effect on October 30, 2025.

Source:
Search Engine Roundtable

SEO Specialist (part-time/contract) ~ Tribute Technology ~ Remote (USA)

ABOUT TRIBUTE TECHNOLOGY: At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and […]

Source:
In-house SEO jobs – SEOjobs.com

Director of SEO ~ OuterBox ~ $96,000 – $144,000 ~ Remote (US)

OuterBox is searching for a visionary Director of SEO to steer our expanding Enterprise SEO team and client portfolio. This is a high-impact, leadership role where you’ll lead a team of professionals to manage, grow, and innovate SEO strategies in the portfolio while collaborating with Client Success, Paid Search, and Sales leaders. If you’re a […]

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SEO Agency Jobs – SEOjobs.com

SEO Director ~ AdsIntelligence Marketing ~ Remote (US)

We are seeking a highly skilled SEO Director with 5–10 years of experience to lead our SEO practice. This role is ideal for someone who is not only an SEO expert but also a strategic thinker, a team leader, and an innovator in the evolving world of search. You will own the SEO vision, develop […]

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SEO Agency Jobs – SEOjobs.com

SEO Content Writer ~ Inspira Education ~ $55,000 CAD ~ Remote (Canada)

About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, […]

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In-house SEO jobs – SEOjobs.com