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2025 SEO Headlines

SEO Daily News Recaps for Wednesday, September 17, 2025

09/18/25

SEO Daily News Recap for Wednesday, September 17, 2025

Organic SEO & Search News

Google Testing AI-Generated Summaries for Search Result Snippets – Google is experimenting with AI-generated summaries to enhance search result snippets.

Google Bug Overwhelms Search Results with Ads – A recent bug caused Google search results to be flooded with ads, highlighting the importance of maintaining search result integrity.

Google Merchant Center Introduces Video Verification Process – Google is rolling out a new video verification process for Merchant Center users to enhance security and authenticity.

Paid Search & Platform Innovations

Meta Unveils New AI Glasses and VR Upgrades – Meta showcases its latest AI glasses and VR advancements at Connect 2025, signaling a shift towards immersive technology.

YouTube Introduces AI Stickers for Shorts and Polls for Live – YouTube enhances user engagement with the introduction of AI stickers for Shorts and polling features for live streams.

Amazon Ads Launches AI Tool for Professional-Quality Ad Creation – Amazon’s new AI tool in Creative Studio enables advertisers to create polished, multi-format ad campaigns efficiently.

General Digital Marketing

LinkedIn Enhances Profiles with Duolingo Scores and AI Job Interview Simulations – LinkedIn introduces new features to help users showcase their skills and prepare for job opportunities more effectively.

Trump Sets Deadline for TikTok Acquisition – President Trump gives TikTok until December 16 to secure a U.S. buyer, impacting brands and advertisers amid negotiations.

Google Discover Adds Follow Feature for Creators and Publishers – Google Discover introduces a new follow feature to enhance engagement with content from creators and publishers.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


9/17/2025


Trump gives TikTok until Dec. 16 to secure U.S. buyer

Brands and advertisers face fresh uncertainty as President Trump’s executive order keeps TikTok alive in the U.S. as negotiations drag on.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


9/17/2025


Google Discover adds follow feature and more social posts from creators and publishers

This aims to make Google Discover more publisher and creator friendly.

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


9/17/2025


Daily Search Forum Recap: September 17, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing AI-generated summaries for search result snippets. A Google bug overwhelmed the search results with ads. Google said searchers want AI summaries over links to publishers. Google Merchant Center has a new video verification process. Google local Q&A feature may be going away…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/17/2025


Google Bug Leads To Search Results With Just Ads

A Google Search bug from this morning led to the search results being overwhelmed with just ads. This is obviously a Google Search serving bug where Google had a glitch and was unable to serve the proper amount of organic/free results.

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/17/2025


Google Discover Testing Showing X Posts From Just Your Followers

Google Discover may be showing X posts (formerly Twitter tweets) from accounts you follow and not from other accounts that you do not follow. Discover has shown X/Twitter posts for a while now, on occasion, but I didn’t know Google could show X posts from only accounts you follow.

Source:
Search Engine Roundtable


Local SEO


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Local SEO


9/17/2025


Google Business API Questions and Answers Feature Going Away November 3

Earlier this year, we saw some signs that the Google local Questions and Answers feature seemed to be slowly going away, not just in India but other places. Well, now, Google sent out an email saying it will "be discontinuing the My Business Q&A API."

Source:
Search Engine Roundtable


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Local SEO


9/17/2025


Why local SEO is thriving in the AI-first search era

AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.

Source:
Search Engine Land


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Local SEO


9/17/2025


How to Claim, Verify, and Manage Google Business Profiles at Scale

Struggling to manage dozens of Google Business Profiles? Learn how to claim, verify, and manage Google Business Profiles at scale. This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an efficient system for multi-location…

Source:
moz (en-US)


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


9/17/2025


Meta Showcases New AI Glasses, VR Upgrades, at Connect 2025

Meta’s hoping its new AI glasses will be a key stepping stone to the next phase.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


9/17/2025


YouTube Launches AI Stickers for Shorts, Polls for Live

A couple of new additions for your Shorts and live-streams.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


9/17/2025


Reddit, Google in talks to deepen AI partnership: Report

Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.

Source:
Search Engine Land


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AI and Machine Learning in SEO


9/17/2025


OpenAI Improves Search In ChatGPT

OpenAI announced it made improvements to search in ChatGPT. The company said the results are more accurate, reliable, and useful. The update touches on factuality, shopping and formatting.

Source:
Search Engine Roundtable


Content Marketing and Strategy


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Content Marketing and Strategy


9/17/2025


Reddit is Becoming a Key Consideration for Marketers

Reddit has become a key referral source for AI answers.

Source:
Social Media Today – Latest News


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Content Marketing and Strategy


9/17/2025


Pinterest Says Curation is Key to Driving Purchase Activity

With so many options, Pinterest says personalization can help prompt action.

Source:
Social Media Today – Latest News


Career Development and Industry Trends


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Career Development and Industry Trends


9/17/2025


LinkedIn Adds Duolingo Scores on Profiles, AI Job Interview Simulations

Some new options to help you better present yourself for opportunities.

Source:
Social Media Today – Latest News


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Career Development and Industry Trends


9/17/2025


How to nail your next big talk

Vincent Pierri’s proven framework for a better keynote

Source:
Kyle Poyar’s Growth Unhinged


E-commerce and Affiliate SEO


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E-commerce and Affiliate SEO


9/17/2025


Google Merchant Center Video Verification After Suspension

Google is testing a new way to lift a suspension within Google Merchant Center. Some can now do video verification, the same way they can with verifying their Google Business Profiles.

Source:
Search Engine Roundtable


User Experience and SEO Optimization


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User Experience and SEO Optimization


9/17/2025


Threads is Rolling Out DM Requests From Any User

Soon, you’ll be able to message anyone in the app.

Source:
Social Media Today – Latest News


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User Experience and SEO Optimization


9/17/2025


Google Says Searchers Want AI Summaries Over Links

Markham Erickson, Vice President, Government Affairs and Public Policy at Google told The Verge that searchers want AI Overviews, "contextual answers and summaries," over links to publishers. But to help the ecosystem and the value exchange, Google will continue to provide links.

Source:
Search Engine Roundtable


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User Experience and SEO Optimization


9/17/2025


Think AI can scale personalization alone?

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs and serve relevant

Source:
Search Engine Land

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


9/17/2025


Google doubles down on AI Max pitch to wary advertisers

Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.

Source:
Search Engine Land


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Paid Search and Advertising


9/17/2025


Amazon Ads launches AI tool that builds professional-quality ads

Amazon’s new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.

Source:
Search Engine Land


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Paid Search and Advertising


9/17/2025


Google Ads placements: Your guide to targeting websites, apps, and YouTube

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Source:
Search Engine Land

Job Postings


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Job Postings


9/17/2025


In house SEO Specialist ~ You Make Candy ~ in-office ~ Miami, FL (US)

We are seeking a detail-oriented and results-driven SEO Specialist to join our marketing team. This role is responsible for developing, implementing, and optimizing search engine strategies to increase our online visibility, drive qualified traffic, and improve search rankings. The ideal candidate has a strong understanding of SEO best practices, keyword research, technical SEO, and analytics. […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


9/17/2025


Technical Content Writer (SEO) ~ SiteGround ~ Sofia Bulgaria (BG)

The Technical Content Writer takes care of the creation and distribution of various tech-related content pieces that help educate and engage existing or potential clients, and increase SiteGround’s product and brand awareness. You have a technical background, but are skilled in explaining technical problems to people who don’t, and are versed in writing in a clear and thorough way that anyone can understand. […]

Source:
Entry Level SEO Jobs – SEOjobs.com


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Job Postings


9/17/2025


SEO Strategist ~ OuterBox ~ $55,000-$75,000 per year ~ Remote (USA)

Full-time Description OuterBox is hiring for an SEO Strategist who will be responsible for creating and executing search engine optimization strategies aimed at enhancing relevant traffic, improving search engine rankings, and ultimately driving qualified leads and revenue for our clients. As part of the SEO team, this individual will collaborate closely with other SEO teammates […]

Source:
SEO Agency Jobs – SEOjobs.com


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Job Postings


9/17/2025


Earned & Owned Media/Local SEO Specialist ~ AdCellerant ~ $70,000 – $80,000 ~ Hybrid (Denver, USA)

Company Overview AdCellerant is a tech-enabled services company bringing Madison Avenue-level digital marketing solutions to Main Street business since 2013. We help local marketers, media companies, agencies, and channel sales organizations to leverage our proprietary technology platform, Ui.Marketing paired with our award-winning customer service. AdCellerant’s Earned & Owned Media team is looking to hire an […]

Source:
SEO Agency Jobs – SEOjobs.com

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