The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data

Posted on July 9, 2025
Source: The Internet Marketing Driver by Glenn Gabe. Read the original article

TL;DR Summary of The Need for an AI Search Console to Track AI Search Visibility

The rise of AI Search tools like ChatGPT and Perplexity is creating new traffic sources, but site owners currently have no direct visibility into how their content performs within these platforms. Unlike Google and Bing, AI Search platforms lack a search console-like reporting system to provide vital data such as impressions, clicks, indexing status, and crawl stats. Implementing an AI Search Console (ASC) would empower site owners to track AI-driven search traffic accurately and help AI platforms improve transparency, trust, and content quality.

Optimixed’s Overview: Why an AI Search Console is Essential for Future SEO Success

The Growing Importance of AI Search Visibility

AI-powered search tools are increasingly influencing how users find and consume content online. However, most website owners currently receive less than 1% of their traffic from AI Search, and they lack the detailed insights needed to optimize for this emerging channel.

Key Features an AI Search Console Should Offer

  • Prompt Tracking: Identify queries and prompts triggering your content, distinguishing between initial and follow-up prompts.
  • Impressions and Clicks: Measure how often your content is referenced and engaged with inside AI answers.
  • Trend Analysis: View performance changes over time to understand growth or decline in AI Search visibility.
  • Index Coverage: See which URLs are indexed by AI platforms and monitor indexing status dynamically.
  • User Feedback Insights: Track positive or negative user reactions to AI answers referencing your content.
  • Spam and Manual Actions: Receive alerts about flagged content and penalties affecting AI Search rankings.
  • Crawl Stats and Removal Tools: Monitor AI tool crawl activity and request temporary content removals as needed.
  • API Access: Export data for deeper analysis and integration with third-party tools and reporting platforms.

Benefits for Site Owners and AI Platforms

Site owners would gain unprecedented clarity on their AI Search traffic, enabling smarter content strategies and better alignment with AI-driven user behaviors. For AI Search platforms, offering an ASC would foster trust, encourage more content openness, and reduce spam by making penalties transparent. Ultimately, this transparency benefits the entire ecosystem by enhancing content quality, user engagement, and platform growth.

Conclusion: A Call for AI Search Console Development

Without a dedicated AI Search Console, site owners remain “flying blind,” relying on incomplete third-party tools that cannot match the depth of data AI platforms themselves hold. The introduction of ASC tools is not just desirable but necessary for the ongoing evolution of SEO in an AI-centric search landscape. The future of search visibility demands this next step in transparency and reporting.